Director, Market Strategy and Understanding -Syndicated

Job Description In this role, you will be responsible for managing several Food & Beverage clients (e.g., CPG, Foodservice, Retailers, etc.) from two of the largest syndicated consumption tracking studies in Canada. You’ll uphold client servicing excellence, contribute to growing our business, and mentor and coach a small team of junior researchers.

What You Can Expect To Be Doing

Oversee and support several syndicated Food & Beverage clients in Canada in terms of revenue maintenance/growth, analytical rigor, and storytelling

Manage end‑to‑end reporting on a range of small to large analyses by understanding client preferences for reporting:

Sets the vision with a structured plan/approach as to how the report will focus on answering specific client objectives and supports junior team on executing the vision

Review and provide feedback on draft reports, getting them to near completion before final VP sign‑off

Independently write proposals, with a goal of growing our business and presence

Mentor and train junior team members on best practices and career growth on an ongoing basis

CLIENT MANAGEMENT RESPONSIBILITIES

Acts as primary account lead to multiple clients, overseeing more junior members. Handles complex conversations/communications around project design, analysis, and unexpected challenges. Works to ensure business retention and uncover incremental revenue generation opportunities. Provides coaching and guidance to more junior team members on their own client interactions.

STUDY LEAD RESPONSIBILITIES

Use cross tabulation to sort and analyze data findings and results. Use large datasets and databases of related syndicated research data. Leads/co‑leads final report writing elements, strategic client guidance and presentation of findings.

EMPLOYEE MANAGEMENT RESPONSIBILITIES

Act as manager to one or more Account Managers/Senior Account Managers. Includes overseeing training schedule, day‑to‑day guidance and supervision, and providing feedback (both ongoing and during annual reviews and goal setting).

STRATEGIC THINKING EXPECTATIONS

Acts as strategic leader for project team and, in some cases, for client account team overall. Thinks through implications of actions, identifies opportunities and risks, and acts accordingly, balancing providing what the client needs with the optimal outcome for Ipsos.

This might be the job for you if you have

Strong client servicing skills

Knowledge of the Food & Beverage sector (heavily desired)

Confidence in a client‑facing role, including running meetings independently and presentation skills (in‑person and virtual)

Superior organizational skills, including ability to manage and delegate work effectively, attention to detail, and a commitment to accuracy and completeness of information

Excellent written and verbal communication skills with well‑developed interpersonal and presentation skills

Strong PowerPoint and Excel skills

Experience with using hierarchical or multi‑level databases (heavily desired)

Knowledge of Infotools Harmoni (a strong plus)

Balance of attention to detail with a view to the bigger picture and overall objectives of each task

Ability to oversee multiple projects, including managing workload of direct reports

Strong team leadership skills with experience in mentoring and/or managing others – ability to coach, guide and support direct reports

Ability to think creatively about aligning the appropriate project resources, whether inside or outside the immediate project team

Strong aptitude for research consulting with highly developed analytic skills

Ability to think strategically in terms of clients’ business, and opportunities for Ipsos to grow its business

Business development and commercial acumen mindset to upsell or drive incremental growth

Highly motivated, self‑directed and possess a driven personality capable of working within tight deadlines

Minimum of 7 years of research experience; ideally at least 5 years on the supplier side

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $95,000 - $100,000 CAD. Your final base salary will be determined based on several non‑discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education, and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s In It For You At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

Commitment to Diversity Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About Us Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full‑service research organization for four consecutive years. With over 75 different data‑driven solutions and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top‑quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About The Team The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

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