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OECM Advantage
Marketing and Content SpecialistOECM Advantage • Toronto, ON
Marketing and Content Specialist

Marketing and Content Specialist

OECM Advantage • Toronto, ON
6 days ago
Job type
  • Full-time
Job description

Position Summary

The Marketing & Content Specialist is a results-oriented role responsible for supporting high-impact agreements and strategic initiatives across OECM. This position plays a key role in delivering targeted, insight-driven marketing and communications that drive awareness, engagement, and contract adoption.

Key Responsibilities

Category Ownership & Campaign Execution

  • Act as the primary marketing and communications contact for assigned agreement categories
  • Own and support marketing and communications across the full agreement lifecycle, from launch through ongoing engagement and optimization
  • Support the development and execution of integrated, multi-channel marketing campaigns aligned with business objectives
  • Ensure messaging is clear, targeted, and aligned with OECM brand standards
  • Track campaign performance and identify optimization opportunities

Targeted Communications & Messaging

  • Develop and refine audience-specific messaging for various stakeholder groups
  • Translate complex or technical information into clear, engaging, and accessible content
  • Write, edit, and proofread marketing and communications materials across channels
  • Ensure consistency of messaging, tone, and brand voice across all deliverables
  • Incorporate feedback and performance insights to continuously improve communications

Data, Metrics & Performance

  • Monitor campaign performance, engagement metrics, and communication effectiveness
  • Support the development of reports and dashboards to track marketing outcomes
  • Analyze results and provide recommendations for optimization and improvement
  • Use data and insights to refine targeting, messaging, and channel selection

Content Development & Digital Channels

  • Develop and adapt content for a variety of channels, including email, web, and social media
  • Support social media planning and content scheduling
  • Assist in maintaining and updating website content (e.g., WordPress)
  • Ensure all content aligns with brand standards and accessibility best practices
  • Contribute to the development of marketing assets for both digital and print use

Other Duties as Assigned

Qualifications and Skills

  • Diploma or degree in Marketing, Communications, or related field.
  • 3–5 years of experience in marketing, communications, or a related field
  • Experience supporting integrated, multi-channel marketing campaigns
  • Strong content development and writing experience across a variety of formats
  • Experience developing marketing assets for both digital and print channels
  • Experience with performance tracking, analytics, and reporting to inform decision-making
  • Experience collaborating cross-functionally with internal stakeholders and external partners
  • Familiarity with tools such as SharePoint, Dynamics 365, and WordPress is considered an asset
  • Experience with website and social media planning, content development, and performance measurement is an asset

Join Our Team

We Offer

OECM is a great place to work. Employees thrive in a collaborative and supportive work environment; Enjoy flexible work arrangements, excellent career growth and learning and development opportunities; A fun work environment with an active and imaginative social committee; A newly renovated office including a comfortable staff lounge with a pool table, dart board, and Nintendo; Workplace diversity and inclusion based on our core values; And much more!

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Marketing and Content Specialist • Toronto, ON

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