Digital marketing specialist

As a Digital Marketing Specialist your role will be to develop and optimize high-performing campaigns (SEO SEM social media content AI) to generate qualified leads and strengthen Kenny U-Pulls brand awareness.
You will work in collaboration with our marketing team and external partners to maximize the reach and performance of our digital initiatives.

Main Responsibilities:

• Design plan and manage Google Ads Meta Ads and SEO/SEM campaigns focused on lead generation.
• Update and optimize WordPress landing pages to improve conversions.
• Analyze trends and propose innovative ideas to strengthen the brand and acquisition efforts.
• Track performance using Google Analytics Meta Business Suite and .
• Explore new acquisition channels and test AI- and data-driven approaches.
• Contribute to marketing performance forecasts and reports.
• Work closely with the creative branding and operations teams.
• Participate in brainstorming sessions launches and cross-functional initiatives.

Qualifications :

• Degree in marketing communication or digital media or equivalent experience.
• 2-5 years of experience in digital marketing lead generation or campaign management.
• Proficiency in one or more of the following tools: Google Ads Meta Ads SEO/SEM WordPress Google Analytics...
• Knowledge of AI tools and marketing automation.
• Bilingual in French and English (spoken and written).
• Creative analytical and results-oriented mindset.

Additional Information :

The advantages (!):

• Eligible for paid vacation from the first day; **
• Comprehensive group insurance plan;
• Telemedicine (Unlimited access to a doctor 24/7);
• Group RRSP with employer matching contributions;
• AIM tuition assistance grants;
• Referral program;
• Exclusive employee discounts on parts at any Kenny location;
• Company-organized events throughout the year (barbecue Christmas party etc.);
• Exceptional advancement opportunities.

Kenny U-Pull is a subsidiary of American Iron & Metal (AIM) Inc. a recognized global leader in the metal recycling industry with over 125 locations 4000 employees worldwide and over $3.5 billion in annual sales. AIM and its subsidiaries are equal opportunity employers. The masculine form is used solely for ease of reading. Only those selected for an interview will be contacted. Thank you for your interest.

** Vacation entitlement is calculated pro-rata based on the period of employment during the year.

Remote Work :

No

Employment Type :

Full-time

Key Skills
Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services
Department / Functional Area: Marketing
Experience: years
Vacancy: 1