UofT Scarborough, Business Development and Marketing Officer

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The University of Toronto Scarborough has been a leader in co-operative education and work integrated learning (WIL), for 50 years. Co-op and WIL give students an opportunity to apply skills learned in the classroom, and to expand their knowledge through related work experience. The Department of Arts and Science Co-op is responsible for preparing over 4,000 undergraduate students from 58 academic areas to compete for paid co-op work term opportunities. The department is also responsible for engaging industry partners who provide these work terms. A coordinated effort among the stakeholders of student, employer, and university co-op programming contribute to the development of well qualified graduates who are prepared to assume a productive role in society. With a commitment to the equity, diversity and inclusion and the campus’ ‘Inclusive Excellence’ mission, the department works closely with academic departments and support services on campus and with employer and community partners to support students as they work to achieve their academic and co-op/integrated learning aspirations.

Reporting to the Team Lead, External Relations and Industry Partnerships, the Business Development and Marketing Officer plays a strategic role in expanding the visibility, reach, and impact of Arts and Science Co-op (AS Co-op) programs across priority industry sectors.

This role takes a planned and data-informed approach to business development, employer acquisition, and sector marketing. The incumbent is responsible for driving awareness of our co-op talent and programs through targeted outreach strategies, marketing campaigns, and high-impact engagement initiatives. By combining business development discipline with strong marketing execution, the Business Development and Marketing Officer strengthens our brand presence in key sectors and converts visibility into sustained employer partnerships.

The role is accountable for identifying and prospecting new employers across growth industries such as Life Sciences, Healthcare, Pharmaceutical, Manufacturing, Technology, and other sectors as prioritized. Using labour market intelligence and sector analysis, the incumbent develops targeted market strategies, builds employer pipelines, and advances prospects through the partnership lifecycle from awareness to active engagement.

A significant component of this role involves designing and executing integrated marketing initiatives to promote co-op programming and student talent. This includes conceptualizing and leading online and in-person sector events, content marketing including creating promotional materials and campaigns, leveraging CRM systems for targeted communications, and tracking campaign performance to optimize lead generation and employer conversion. The Business Development and Marketing Officer ensures that marketing efforts are measurable, aligned with sector priorities, and directly tied to business development outcomes.

While balancing the needs of students, employers, and the university, the primary goal of the position is to develop, nurture, and expand strong employer relationships that generate high quality, paid, academically relevant co-op work term opportunities. The incumbent is responsible for initiating new industry relationships, deepening existing partnerships, and strengthening employer engagement through consistent brand positioning and high-touch relationship management.

In consultation with the Team Lead, the Business Development and Marketing Officer develops an annual sector plan with defined targets for employer acquisition, partnership growth, marketing reach, and retention. All efforts are grounded in the collective objective of advancing student success and expanding access to meaningful experiential learning opportunities.

Your responsibilities will include:

• Building and strengthening relationships with stakeholders and partners of strategic importance
• Identifying, fostering and maintaining relationships with potential and existing employers
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing content for marketing and/or promotional materials and communications plans to support departmental objectives
• Conceptualizing, organizing and executing event activities
• Analyzing data to determine trends and recommend target markets
• Conducting detailed labour market analysis to inform program and partnership development
• Analyzing statistical information to evaluate the performance of programs and/or partnerships

Essential Qualifications:

• Bachelor's Degree
• Minimum 5 years of progressive work experience in Business Development and B2B marketing, roles with demonstrated impact
• Proven track record of driving measurable growth in a target-driven environment, including employer/customer acquisition, lead generation, conversion optimization, and relationship expansion across new and existing market segments
• Strong expertise in integrated marketing strategy and execution, including inbound marketing, value proposition and buyer persona design, campaign management, brand messaging, and demand generation
• Demonstrated experience managing the full partnership and business development lifecycle, from market segmentation and prospecting to conversion, retention, and expansion, with clear performance tracking
• Experience designing and executing multi-channel marketing initiatives, including email campaigns, digital outreach, events, webinars, and in-person engagement activities, with the ability to measure ROI and campaign effectiveness
• Proficiency in CRM and/or Marketing platforms such as Salesforce, HubSpot (or others) including pipeline management, campaign tracking, reporting, and data-driven decision making
• Demonstrated ability to translate data and insights into actionable growth strategies and clear executive-level reporting including presentation and storytelling skills
• Demonstrated commitment to equity, diversity. inclusion, and fostering respectful and inclusive partnerships and work environments
• Highly organized, performance-oriented, and comfortable operating in a fast-paced environment that requires both structured planning and agile execution

Assets (Nonessential):

• Knowledge of employer relations and marketing in higher education, specifically around Co-op and Work Integrated Learning (WIL) practices

To be successful in this role you will be:

• Diplomatic
• Goal oriented
• Organized
• Problem solver
• Resourceful

NOTE:

• We are posting for two (2) continuing full-time positions.

Closing Date: 05/04/2026, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 12 -- $81,312. with an annual step progression to a maximum of $103,986. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Student Services

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact uoft.careers@utoronto.ca.

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