Sales Advisor (Genesis Guest Experience Advisor)

Career Opportunity

At Genesis Ajax, we don’t sell cars — we curate an ownership experience. If you’ve built a career around making people feel genuinely cared for, this role was designed for you.

Genesis Ajax, a proud member of Drive Autogroup, is seeking a Genesis Guest Experience Advisor to join our team. This role is ideal for a professional who thrives in a luxury hospitality environment and is passionate about delivering exceptional, personalized service.

As a Genesis Guest Experience Advisor, you will serve as a dedicated brand ambassador — owning each guest’s journey from their very first interaction through to vehicle delivery and long beyond. You will build lasting relationships, deliver concierge-level service, and bring the elevated world of Genesis to life for every guest who walks through our doors.

Responsibilities

• Serve as a dedicated concierge for each guest, owning their experience from first hello to keys in hand — and long after.
• Build meaningful and lasting relationships by understanding guest needs and guiding them toward the ideal vehicle solution.
• Provide concierge-style service throughout the entire ownership journey, from initial inquiry to vehicle delivery and post-delivery follow-up.
• Serve as a Genesis brand ambassador, upholding the highest standards of professionalism, hospitality, and product knowledge.
• Deliver engaging and informative vehicle presentations and demonstrations that highlight Genesis design, technology, and innovation.
• Contribute to a showroom atmosphere that reflects the premium, design-forward world of Genesis.
• Maintain a deep understanding of Genesis vehicles, features, technology, and brand standards.
• Proactively follow up with guests to ensure satisfaction and cultivate long-term loyalty.
• Utilize digital communication tools and CRM platforms to manage guest relationships and support the modern retail experience
• Collaborate with internal teams to ensure a smooth and premium guest experience at every touchpoint.
• Contribute to dealership initiatives and projects that enhance the overall guest experience and brand presence.

Qualifications

• Previous experience in luxury retail, hospitality, automotive, or a premium guest-facing environment preferred.
• Minimum 1 year of experience in a guest-facing role in automotive, luxury retail, hospitality, or a related field.
• Strong interpersonal and communication skills with a passion for delivering exceptional service.
• Professional presentation and ability to represent a luxury brand environment.
• Ability to build rapport and establish trust with guests.
• Comfortable using digital tools and CRM systems.
• Available to work flexible hours, including evenings and weekends.
• Valid Ontario driver’s license with a clean driving record.
• Valid OMVIC license required (Ontario Motor Vehicle Industry Council — support available for candidates in the process of obtaining this)

What We Offer

• Competitive compensation plan including base salary plus commission structure.

• Genesis brand training and immersion — become a certified expert in one of the automotive world’s fastest-growing luxury brands.

• Supportive and collaborative team environment where hospitality is genuinely valued.

• Opportunities for professional growth and development within Drive Autogroup’ s expanding network.

• Health and wellness initiatives.

• Community involvement opportunities.

• Employee purchase programs and company discounts.

• Company events and team-building activities.

The guest experience you’ll deliver at Genesis Ajax begins with your experience as a team member. We’re looking for people who take pride in their craft — and we’re committed to giving you the environment and support to do your best work.

We encourage you to apply even if you do not meet every qualification listed.