Marketing Coordinator

Scope and Summary

of Primary Responsibilities

This funded position through the Canada Summer Jobs Program offers the opportunity to gain meaningful experience and learn practical skills associated with working in an organization that provides professional vision rehabilitation services.

VLRC is seeking a motivated Marketing Coordinator to support the local team in Barrie, ON, with planning, implementation, and evaluation of promotion of services and programs to external partners.

In this role, you will develop practical skills in community outreach, market research, digital and accessible communications, and content creation. The Marketing Coordinator will help strengthen VLRC’s presence across Barrie by supporting the development of outreach and communication strategies, conducting research on health and community organizations, and updating digital contact and referral databases. The position also provides exposure to assistive and accessible technology and offers opportunities to learn how AI-enabled tools support individuals with vision loss.

To be eligible for the funding associated with this position, you must be:

• Between 15 and 30 years of age (inclusive) at the start of employment
• A Canadian citizen, permanent resident, or person on whom refugee protection has been conferred under the Immigration and Protection Act
• Legally entitled to work according to the relevant provincial/territorial legislation and regulations. International students are not eligible.

II. Essential Functions

The position entails, but is not limited to the following general responsibilities:

· As directed by management, work with the team to launch an Outreach Strategy and Communication Plan to promote VLRC to relevant organizations in Barrie to increase community knowledge and capacity.

· Establish a communication strategy with referring doctors to VLRC through direct written contact and social media options.

· Update doctor contact spreadsheet.

· Conduct research and data collection to identify local external health and community-based organizations serving a wide range of marginalized and underserved populations who may be experiencing vision loss.

· Identify relevant external organizations who provide support to individuals with complex needs including individuals living with diabetes and other health conditions that may impact vision.

· Update digital database of organizations supporting underserved populations and contacts, with a strong focus on data accuracy and quality, in order to share information about our services and our community referral form.

· Create and deliver accessible virtual workshops to promote the benefits of VLRC programs and services to enhance understanding of resources available for vision rehabilitation.

· Develop, format, and edit marketing and digital communication materials.

· Conduct market, social media, and community engagement research to identify opportunities to enhance VLRC presence and outreach effectiveness.

· Complete evaluation at the end of placement to provide feedback on experience and provide a detailed report on activities/projects completed.

· Other related duties as required.

Relationships

• Responsible for relationships with VLRC staff, clients, and community partners.

Requirements

III. Qualifications

Education and Certifications

• Be enrolled in degree or diploma studies in related field.

Knowledge and Skill Requirements

• Advanced skills in Microsoft Suite.
• Excellent written and oral communications skills.
• Strong research, analytical, and organizational skills with the ability to prioritize tasks and manage multiple deadlines effectively.
• Professional, articulate, confident presenter.
• High level of attention to detail and accuracy.
• Ability to maintain confidentiality.
• Previous experience with vision loss considered an asset.

Work Environment

· Must be able to travel to community meetings, presentations, and appointments.

· Must be able to conduct virtual presentations.

Benefits

Inclusion, Accessibility & Accommodation

VLRC is committed to creating and maintaining an inclusive, equitable, and accessible workplace. We welcome applications from members of groups that have been historically marginalized, including but not limited to Indigenous peoples, racialized persons, persons with disabilities, including those who are blind, partially sighted, or deafblind, women and 2SLGBTQ+. We strongly encourage applications from applicants with sight loss to apply. Direct lived experience is valued as an asset. The successful candidate will be required to complete a standard Vulnerable Sector Check.

If you require an accommodation to apply or participate in the selection process, please contact . We’ll be happy to work with you to meet your needs.

Not sure if you qualify? Think about applying anyway!
We understand that not everyone brings 100% of the skills and experience for the role. If you bring passion, transferable skills, and a desire to make a difference, we encourage you to apply!VLRC does not use AI tools in its screening, assessment, or selection process.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.