Marketing Lead

Our client, a global leader in innovative consumer technology and smart home solutions, is seeking a hands-on Marketing Manager to lead their North American marketing efforts. This is a pivotal role for a strategic thinker who isn't afraid to dive into the operational details of performance marketing, eCommerce, and creative leadership.

Based in their Downtown Toronto HQ, this role offers the chance to drive growth for a world-renowned brand while managing a talented multidisciplinary team.

Advantages
The Advantages of This Role
Global Impact: Lead campaigns that appear on global stages and major retail shelves (Big Box, Amazon, and Direct-to-Consumer).

Creative Autonomy: Take full ownership of the North American strategy with the freedom to innovate across paid media, email, and web design.

Leadership Growth: Directly manage a diverse team of creatives (Graphic Designers, 3D Artists) and performance specialists.

Prime Location: Work out of a modern, centrally located office steps away from Union Station, offering a flexible hybrid schedule.

Responsibilities
Job Responsibilities
Paid Media & Performance Leadership

Define campaign structures, targeting strategies, and messaging for Meta, Google, and Amazon Ads.

Manage and guide the Ads Manager to ensure performance targets (ROAS, CAC) are met.

Approve budgets, scaling strategies, and rigorous testing roadmaps.

Lifecycle & eCommerce Management

Own the strategy for email and SMS (Klaviyo), managing flows for abandoned carts, welcome series, and retention.

Lead the content strategy for Amazon, ensuring PDPs and storefronts are optimized for conversion.

Act as the primary liaison for Shopify-related tasks and web optimizations.

Creative Direction & Web Design

Oversee the design of landing pages, banners, and digital assets.

Collaborate with the creative team on UI/UX considerations to ensure brand alignment across all digital touchpoints.

Team Management

Provide clear direction and set KPIs for the Graphic Designer, 3D Artist, Marketing Assistant, and Ads Manager.

Manage team workloads and ensure the quality of output aligns with global brand standards.

Qualifications
Role Qualifications
Experience: 5+ years in digital marketing with a proven track record of full campaign ownership.

Performance Marketing Expertise: Deep understanding of paid media (Meta, Google, Amazon Ads) and experience overseeing high-spend performance budgets.

ECommerce Proficiency: Strong background in Shopify and Amazon marketplace ecosystems (A+ content, Storefronts, and SEO).

Lifecycle Marketing: Hands-on experience with email and SMS strategy, specifically utilizing Klaviyo for segmentation and flow optimization.

Leadership: Demonstrated experience managing or mentoring a team to meet tight deadlines and quality standards.

Analytical Mindset: Ability to translate complex data into actionable creative and spend optimizations.

Summary
Summary
This is an ideal position for a data-driven marketing leader who thrives at the intersection of creative storytelling and technical performance. You will be the architect of the North American marketing funnel, ensuring that every touchpoint—from a Facebook ad to a post-purchase email—is optimized for growth. If you are a local GTA professional looking to make a visible impact within a fast-paced, high-tech environment, we want to hear from you.

Location: Toronto, ON (Hybrid: 2 days/week onsite)
Employment Type: Full-Time

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.