Data Analyst | Data Storytelling | Hybrid

We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.

The Data Analyst will work closely with internal teams and external partners to organize and interpret data from multiple sources, including websites, paid media, CRM platforms, and customer surveys. By transforming complex datasets into actionable insights, this role will help optimize marketing strategies and enhance business outcomes.

Are you skilled in the art of turning data into stories? Do you thrive in transforming data into insights that drive marketing performance? If this resonates, you have discovered the role you’ve been searching for!

If you feel that this role is interesting, and your profile is a good fit, I'd love to hear from you! The best and fastest way to get a response is to submit your updated resume to kyle.chan@randstaddigital.com

Advantages
Competitive Salary
Comprehensive Health & Medical Benefits
Hybrid Work Flexibility
Exclusive Employee Perks

Responsibilities
Gather data from various digital marketing sources, including websites, CRM, paid media (search, social, display), and customer surveys.
Organize and manage datasets to create structured reports and dashboards.
Assist in developing data management platforms, including media taxonomy and audience segmentation.
Identify trends and patterns in digital marketing performance, customer behavior, and conversion rates.
Analyze website user journeys, digital media performance, and CRM campaigns to provide actionable recommendations.
Evaluate and optimize A/B tests for website content and digital campaigns.
Track key performance indicators (KPIs) for marketing channels and customer engagement metrics.
Develop dashboards and visualization reports using analytics tools such as Google Analytics, Datorama, and Salesforce CDP.
Provide insights to enhance audience targeting and improve digital campaign effectiveness.

Qualifications
Minimum 3 years of experience in digital marketing, data analytics, or a related field
Proficiency in Google Analytics, Salesforce CDP, Google Ads, and other digital analytics tools
Strong understanding of SEO, paid media performance metrics, and CRM analytics
Experience with data visualization tools (e.g., Datorama, Tableau) to present insights effectively
Familiarity with tag management systems (Google Tag Manager) and marketing automation platforms
Strong problem-solving skills with the ability to translate data into clear business recommendations
Excellent communication skills to present findings to cross-functional teams and senior stakeholders

Summary
We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.

The Data Analyst will work closely with internal teams and external partners to organize and interpret data from multiple sources, including websites, paid media, CRM platforms, and customer surveys. By transforming complex datasets into actionable insights, this role will help optimize marketing strategies and enhance business outcomes.

Are you skilled in the art of turning data into stories? Do you thrive in transforming data into insights that drive marketing performance? If this resonates, you have discovered the role you’ve been searching for!

If you feel that this role is interesting, and your profile is a good fit, I'd love to hear from you! The best and fastest way to get a response is to submit your updated resume to kyle.chan@randstaddigital.com

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.