Marketing Capabilities Manager

Cella by Randstad Digital is currently seeking a proactive and strategic Manager of Marketing Capabilities to join the Growth Marketing team of our prominent financial services client in Toronto. This is a 12-month maternity leave coverage role, ideal for a professional who thrives in a Salesforce Center of Excellence (COE) and enjoys bridging the gap between technical potential and business outcomes.

In this role, you will act as a MarTech strategist within an Agile framework, driving the discovery and delivery of new capabilities that enhance customer engagement. You will be instrumental in translating complex business needs into actionable technical requirements, ensuring the organization maximizes its investment in marketing technology.

Advantages
High-Impact Environment: Join a central source of expertise for marketing technology and data strategy.

Dynamic Work Culture: Thrive in an Agile delivery framework where no two days are the same.

Premier Location: Work out of a modern, flagship corporate office in the heart of downtown Toronto.

Professional Growth: Gain experience in a complex, enterprise-level environment while influencing senior-level decision-making.

Responsibilities
Strategy & Discovery: Formulate comprehensive marketing technology strategies that align with long-term business objectives and current industry trends.

Use Case Development: Partner with business stakeholders to define clear use cases, specifically outlining how platform capabilities can drive lead nurturing and marketing efficiency.

Capability Adoption: Translate business needs into technical user stories, collaborating with cross-functional teams to ensure successful implementation and adoption.

Executive Storytelling: Craft and present compelling narratives to senior leadership that illustrate the value of technical strategies in relation to business growth.

Stakeholder Influence: Navigate complex organizational structures and build consensus across disparate teams without direct authority.

Implementation Guidance: Provide ongoing insights to technical teams to ensure that the strategic vision is accurately reflected in the final technical solutions.

Data & Insights: Analyze campaign data to derive insights and recommend strategic adjustments for optimized performance.

Consultation & Training: Partner with vendors and change management teams to educate internal marketing groups on the practical application of new tactics and tools.

Qualifications
Education: A university degree in Marketing, Technology, or a related field.

Professional Experience: 5–7 years of experience within a marketing or technology background. Previous experience supporting a large-scale financial institution or similarly regulated industry is highly preferred.

Technical Literacy: Significant experience with the Salesforce ecosystem and a strong understanding of how to leverage its capabilities for enterprise marketing. Preference given to candidates who have worked through a Salesforce implementation

Agile Proficiency: Deep understanding of Agile practices and a proven track record of participating in or leading Agile ceremonies.

Communication Skills: Superior verbal and written communication skills, with the ability to remain professional, transparent, and concise when dealing with stakeholders at all levels.

Strategic Mindset: Excellent judgment and the ability to prioritize tasks based on their value-driving potential.

Adaptability: Proven ability to manage ambiguity and shifting priorities in a fast-paced environment.

Summary
This is a high-visibility, time-sensitive opportunity to lead marketing innovation within a world-class team. If you are a collaborative problem-solver with a passion for marketing technology and data enablement, we want to hear from you.

Please apply promptly by sharing your resume and any relevant work samples/portfolios to ensure consideration for this 12-month engagement.

Work Location: Hybrid (4 days per week onsite)
Office Location: Downtown Toronto

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.