Marketing Manager - Tostitos

Overview

We are hiring for the next Tostitos Marketing Manager. The Tostitos brand is a global icon and growth engine with strong priority focus and one of our largest line ups within the PepsiCo Foods portfolio. The brand has been built upon strong insights, unleashing key consumer passions, and pushing the boundaries in food culture by leading through disruption and connection. If you have a track record of proven results and are passionate about building a brand icon in Canada that builds connection, then we can’t wait to meet you. This position reports into the Marketing Director, Positive Choices, and has two direct reports.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Full brand ownership from strategy, innovation, planning, consumer communications and performance management for the Tostitos brand in Canada
• Responsible for leading long-term strategy as well as in-year planning including AOP (annual operating plan)
• Translates deep understanding of consumer and market insights, innovation & portfolio strategies to build demand and drive share growth and effectively partner with the customer development organization, DSD field sales organization, finance partners, R&D, and supply chain to deliver results.
• Responsible for leading/overseeing key Equity and Activations: communications, programming, media strategy, packaging, and brand building activations from briefing to execution across key priority campaigns and innovations.
• Responsible for the robust innovation pipeline strategy development and oversight on strategic commercial execution.
• Accountable for Tostitos A&M, maximizing ROI behind initiatives and making trade-offs to fuel growth
• Leads an integrated team of award-winning agency partners to develop world-class consumer communications that deliver desired brand health and consumer impact
• Collaborates across boundaries internally and externally with different functions and teams, establishing strong partnerships with cross-functional leaders
• Manage, coach and develop direct reports and play a broader leadership role within the total FLC marketing department

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred).
• Exceptional marketing capability and proven track record of delivering results through best-in-class collaboration, consumer mindset, creative excellence, complex problem solving
• Consumer insight-driven marketing acumen with strong large scale integrated communications experience and integrated agency team management
• Inspirational leader that exhibits a positive outlook and “can do” attitude in accomplishing goals even when dealing with obstacles
• Solid strategic, analytic and execution skills with a track record of delivering strong growth and ability to expertly manage multiple competing projects, deliverables and stakeholders
• Self-starter with a high sense of urgency and entrepreneurial spirit.
• Strong leadership skills, exceptional collaboration skills and high ability to influence and build strong networks (key stakeholders include Sales, Insights, Supply Chain, Finance, R&D, Agency Teams, US/Global)
• Ability to anticipate issues and resolve them based on sound business judgement
• Demonstrates and champions innovative ideas that position the brand for leadership in the marketplace
• Strong and effective communication skills including verbal, written and presentation

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.