Social Media and Content Coordinator

Job Title: Social Media and Content Coordinator

Status: Full-time, Permanent

Position Status: backfill

Reporting to: Digital Marketing Manager

Location: Ottawa, ON

About Lee Valley:

Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.

Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies by Deloitte. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.

A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.

Overview:

At Lee Valley, we believe that woodworking, gardening, and creating by hand are more than hobbies - they are meaningful pursuits that connect people to craftsmanship, learning, and community.

The Social Media & Content Coordinator plays an important role in bringing that connection to life across our digital channels. This role is responsible for developing, executing, and optimizing social media and content strategies that reflect Lee Valley’s trusted brand, unique voice, and long-standing commitment to quality and customer experience.

Working closely with Brand, Content, PR, and Product teams, you will help shape how we engage with our customers - sharing stories, showcasing products, and fostering a loyal and growing community. You will balance thoughtful long-term planning with agile, day-to-day content decisions, ensuring our presence remains relevant, engaging, and true to who we are.

Key Responsibilities:

Social Media Content & Execution

• Develop and execute social media strategies across key platforms including Facebook, Instagram, Pinterest, YouTube, TikTok, and emerging channels.
• Plan and maintain editorial calendars aligned with seasonal campaigns, product launches, and business priorities.
• Create, shoot, and edit engaging visual content for posts, Reels, Shorts, and stories.
• Collaborate with creative team to craft compelling, platform-specific copy that engages our audience.

Community Engagement & Brand Presence

• Support community engagement by actively engaging with customers, responding to comments and inquiries, and fostering meaningful conversations.
• Identify opportunities to deepen customer relationships and build brand affinity through authentic engagement.
• Support influencer collaborations and partnerships in alignment with campaign objectives and brand values.

Performance Measurement & Optimization

• Monitor, analyze, and report on social media performance, providing insights and recommendations to continuously improve engagement and reach.
• Establish and manage an experimentation roadmap—testing new content formats, messaging approaches, and platform features.
• Stay current with platform trends, tools, and best practices, ensuring Lee Valley remains relevant and innovative.

Cross-Functional Collaboration

• Work closely with Marketing, PR, Ecommerce, and Retail teams to ensure alignment across campaigns, promotions, and in-store experiences.
• Support the development and implementation of social media protocols and reputation management practices.

SEO & Digital Optimization

• Support organic SEO efforts by optimizing content, tags, keywords, titles, and descriptions across social media platforms.
• Ensure social content aligns with broader digital marketing and ecommerce strategies.

Knowledge and Skills:

• 3+ years of professional experience in social media content creation or marketing (non-internship).
• Proven experience developing and executing social media campaigns that grow audiences and drive engagement.
• Strong understanding of major social platforms and their evolving best practices.
• Excellent copywriting and storytelling skills, with the ability to adapt tone across platforms.
• Experience with social media analytics and reporting tools.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• A collaborative team player who builds strong relationships across functions.
• Degree or diploma in Marketing, Communications, or a related field, or equivalent experience.

What we offer:

• A competitive compensation program, including base salary, comprehensive health and dental benefits, and a matching group retirement savings plan.
• Paid vacation and sick leave to support your well-being and work-life balance.
• A generous Lee Valley employee discount.
• A supportive, family-oriented environment that encourages learning, growth, and long-term development.

Salary Range: $53,000 - $63,000

Diversity and Inclusion:

At Lee Valley, we are proud to celebrate and foster a diverse team of professionals. We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry.

We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability.

Our Approach to Artificial Intelligence in Recruitment

We believe that hiring decisions should be grounded in human judgment, thoughtful evaluation, and meaningful dialogue.

At Lee Valley, we do not use artificial intelligence tools to screen, rank, or make automated decisions about candidates. All applications are reviewed by members of our hiring team, and selection decisions are made through human assessment and professional judgment.

We are committed to a fair, transparent, and equitable recruitment process where candidates are evaluated based on their experience, skills, and potential — not by automated systems.

Accommodation Requests

If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.

How to Apply:

Please visit our careers page at

We thank all applicants, however only those selected for an interview will be contacted.