VP Personal Training

VP OF PERSONAL TRAINING (FOUNDER-LEVEL – NEW VERTICAL)

Location: Toronto, Vancouver, Calgary | Full-Time | Leadership + Profit Share

Overview

Rumble operates a multi-brand and multi-location fitness platform with established verticals in group fitness, recovery, and reformer-based training.

Personal training is a meaningful revenue stream with strong demand and an established client base. However, it is currently:

• Trainer-dependent
• Inconsistent across locations
• Lacking a defined system and standardized experience
• Underperforming in client retention

We are hiring a founder-level leader to take full ownership of personal training and build it into a system-driven, scalable vertical within the Rumble ecosystem.

Mandate

This role is responsible for building personal training into a recognized product and brand, with the same level of structure, consistency, and scalability as our other verticals.

You will:

• Define the training methodology and product structure
• Build a standardized, repeatable system across all locations
• Develop and scale a coaching team and training infrastructure
• Own revenue, retention, and performance at a multi-million dollar level
• Establish a clear identity for Rumble Personal Training

Scope of Ownership

1. Product & Methodology

• Define the Rumble personal training method (structure, progression, standards)
• Build a clear, repeatable client journey
• Ensure consistency across all locations

2. Systems & Standardization

• Design and implement systems for:
• onboarding
• programming structure
• delivery standards
• performance tracking
• Eliminate variability between trainers
• Build processes that scale across multiple locations

3. Coach Development & Training Infrastructure

• Recruit, onboard, and develop a pipeline of coaches
• Build certification, evaluation, and progression systems
• Establish a training and development function similar to educator roles in group fitness

4. Business Performance & Revenue Ownership

• Own personal training revenue across all locations
• Accountable for $5M+ annual PT revenue performance
• Drive:
• client retention and lifetime value
• consult-to-close rates
• revenue per trainer
• Implement reporting systems and enforce accountability

5. Brand & Vertical Development

• Build personal training into a distinct, system-based vertical
• Contribute to positioning, messaging, and experience design
• Develop a model that can scale across existing and future locations

Required Experience

Experience Level

• 8–15 years in personal training, coaching, or performance-based fitness
• Minimum 8+ years in leadership roles managing trainers or coaching teams
• Experience in multi-location or multi-team environments strongly preferred

Revenue Accountability

• Proven experience being accountable for:
• $3M–$5M+ annual revenue, OR
• Leading a division, region, or business unit at a comparable scale
• Strong understanding of:
• sales performance
• retention metrics
• unit economics of personal training

Systems & Scaling Experience

• Demonstrated ability to:
• build or implement scalable coaching systems
• standardize delivery across multiple trainers or locations
• improve performance through structure and accountability
• Experience creating:
• training frameworks
• onboarding systems
• performance management processes

Core Competencies

• Entrepreneurial mindset: ability to think like an owner and build a business within a business
• Operator discipline: strong organizational skills, systems thinking, and execution
• Leadership capability: ability to develop people and enforce standards
• Commercial acumen: understands revenue drivers, retention, and growth levers
• Scalability focus: builds processes that work beyond individuals

Profile Fit

This role is best suited for someone who:

• Is comfortable owning both product development and business performance
• Wants to step into a founder-level role with real ownership and accountability
• Has outgrown being a top individual trainer
• Has a strong builder mindset and wants to create something at scale

What This Role Is Not

• Not a personal training role with a client roster
• Not a senior trainer or “head coach” position
• Not a maintenance or administrative role

This is a build + operate + scale role with full ownership of a business vertical

Compensation Structure

• Base Salary: $100,000 – $150,000 CAD
• Performance Bonus: tied to revenue growth, retention, and system performance
• Profit Share / Equity: structured based on performance and scope

Opportunity

You will be building:

• A new vertical within an established multi-location brand
• A standardized system that defines personal training across the company
• A scalable product with direct impact on multi-million dollar revenue

This is a founder-level opportunity within an operating business, with real ownership and upside.

Application Requirements

Please include:

• Summary of leadership experience managing teams and revenue
• Examples of systems or processes you have built or scaled
• Description of revenue responsibility and performance impact
• (Optional) Your perspective on how personal training should evolve at scale