Sales Representative - Winnipeg

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

The Sales Representative’s mission will be to achieve and/or exceed planned territory/provincial objectives by budget and volume and maximize brand distribution at licensee and retail level.

Role Responsibilities

• Deliver monthly, quarterly, and annual sales fundamentals targets
• Deliver territory commercial targets and manage to financial KPIs
• Grow share across the territory by winning in priority channels and accounts
• Call on retail and licensed accounts to sell, activate, and grow Beam Suntory brands across a key territory
• Plan, execute, and continuously optimize territory routing and account coverage
• Strengthen in‑store execution (shelf, space, pricing, and visibility) and drive menu/back‑bar placements to maximize distribution
• Identify and secure high‑impact display and merchandising opportunities
• Increase retail, on‑premise, and consumer engagement through strong programs and account partnerships
• Maintain strong product knowledge for Beam Suntory and key competitors to enable consultative selling
• Stay current on beverage alcohol trends, category insights, and customer needs
• Monitor competitive activity and translate insights into actionable territory opportunities
• Deliver effective retail and on‑premise product education and training
• Maintain accurate account data; submit required reporting on time (Aforza, trackers, sales journal, and updates)
• Manage budgets with discipline to maximize ROI and program effectiveness
• Execute on‑premise activations and retail samplings in line with brand standards and local requirements
• Keep account information current and share weekly display wins on Viva Engage
• Flexibility to work some evenings and weekends as business needs require

Qualifications

• Diploma or Degree, Business/Commerce preferred
• Proficiency in Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams
• Must have valid driver’s license and acceptable driving record
• Be physically able to lift 16-18kgs on a regular basis
• Minimum of 2 years previously related retail sales experience – CPG preferred
• Ability to work occasional evenings and/or weekends

Core Competencies:

• Business and Financial acumen: the ability to identify and address the potential risks and opportunities for the company
• Deliver results that can reach goals and meet deadlines
• Interpersonal Skills: Able to create and maintain productive relationships within the company and externally
• Leadership: able to inspire and motivate others to perform well
• Change Management: able to successfully adapt to changes
• Strategic Thinking: able to step back in order to solve problems and become oriented
• Organizational skills: able to manage priorities, to be organized and work well in a challenging environment where the pace is fast.
• Communication skills: has excellent communication skills, both written and spoken and demonstrated ability to work effectively with internal and external contacts

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.