E-Commerce Manager

Job Description

As Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America, we’re not just reopening, we’re rewriting the playbook on luxury. Our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as E-Commerce Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Key Responsibilities

Digital Marketing & E-Commerce Performance

• Lead the management of Rimrock Banff’s digital platforms to drive qualified traffic, conversion, and revenue
• Execute digital marketing campaigns with the property, Corporate and regional teams, from concept to completion, including detailed performance analysis
• Contribute to the planning, and execution of media buying and strategy, across third-party digital channels
• Partner in strategic planning and execution of integrated marketing campaigns across paid and owned, with the goal of enhancing reach and conversion
• Lead on developing tactics to optimize earned media results & content partnerships
• Maintain digital campaign budgets, marketing expenses and schedules
• Support copy writing for hotel offers & online campaigns
• Identify opportunities to improve digital funnel performance and reduce dependency on third-party channels
• Communicates the activities of outside agencies to internal operation department on local and in-house advertising campaigns
• Partner with cross-functional teams (Regional and Corporate) to deliver cohesive digital initiatives that support revenue growth, brand integrity, and guest engagement.
• Ensure campaigns are aligned with brand positioning, seasonal initiatives, and business priorities
• Continuously evaluate campaign performance and optimize based on performance

Search, Paid Media & Online Visibility

• Own SEO and SEM/SEA initiatives in collaboration with corporate teams and agency partners and in line with overarching Marketing strategy from the Director of Sales & Marketing & Director of Marketing, Communications & Partnerships
• Implement keyword strategies, metadata enhancements, and on-page optimization
• Oversee paid digital initiatives including display advertising, and paid social media strategy, ensuring efficient use of budget
• Manage listing site presence and inbound link strategies to strengthen visibility and search performance
• Support online reputation, editorial opportunities, and digital communications initiatives as needed

Website & Channel Management:

• Ensure Rimrock’s digital content reflects brand standards, storytelling principles, and luxury positioning across all partner channels
• Actively participate in content planning to support the Rimrock Banff digital and web experience with the Marketing Manager and Director of Marketing, Communications & Partnerships
• Optimize web content aligned to SEO and SEM best practices.
• Support online reputation, editorial opportunities, and digital communications initiatives.

Analytics & Performance Reporting:

• Monitor and analyze key performance metrics including traffic, conversion, revenue contribution, and engagement.
• Partner with the team in support of monthly reporting insights, trends, and strategic recommendations.
• Seek to understand data performance to inform future recommendations.

Collaboration & Leadership:

• Work closely with the Director of Marketing, Communications & Partnerships to ensure integrated execution
• Partner with the regional team representing multiple properties to align strategies and share best practices
• Engage with brand teams across multiple luxury segments to ensure compliance and innovation
• Act as a digital subject matter expert within the Sales & Marketing team

Qualifications

What You Bring

• Bachelor’s degree within marketing, digital marketing and/or e-commerce preferred
• Minimum of 3–5 experience in digital marketing or e-commerce within a luxury organization
• Experience within luxury hospitality or premium lifestyle brands strongly preferred
• Experience working with multiple on property and above property teams
• Experience opening a hotel or launching a new brand
• Strong understanding of digital ecosystems including paid media, SEO/SEM, CRM, and web analytics
• Proven track record of driving measurable ROI through digital campaigns.
• Knowledge of the Canadian Rockies, Banff National Park, or premium leisure markets

Who You Are

You are analytical, precise, and highly disciplined in your approach. You take pride in getting things right and understand that accuracy, structure, and attention to detail are what drive performance. You are thoughtful in your decision-making, taking the time to assess information fully before acting.

You thrive in a technically focused environment where results matter, and you bring a strong sense of accountability to your work. You are comfortable working independently, yet collaborate effectively when needed, always bringing clarity, structure, and expertise to the table.

You are not driven by noise or quick wins, but by delivering consistent, high-quality results that stand up to scrutiny. You value process, precision, and performance equally, and you take ownership of outcomes from start to finish.

Stay focused. Stay precise. Stay moved.

Visa Requirements: Must be legally authorized to work in Canada.

Additional Information

Job Perks & Benefits:

• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees after 3 months.
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees.
• Employee travel program with discounts on room rates as well as on food & beverage at Accor properties world-wide.
• Access to the Mountain Explorer Travel Program, exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Accor Hotels in Banff, Lake Louise, Jasper & Whistler.
• One complimentary buffet meal per shift in our staff cafeteria.
• Subsidized shared Staff Accommodation.

Apply Today: Whether you're just starting your journey or seeking your next adventure, we’d love to hear from you. Explore current opportunities and discover what it means to be a Heartist at www.rimrockcareers.com.

We’re committed to providing an inclusive and accessible recruitment experience. If you require any accommodations during the application or interview process, please reach out confidentially, at recruiter@rimrockresort.com, and we’ll work with you to ensure your needs are met.

At Rimrock Banff, we believe that diversity makes us stronger, and inclusion moves us forward.

Our team is made up of individuals from across the globe, each bringing their own culture, perspective, and story. In a place as naturally diverse as Banff National Park, it’s only fitting that our workplace reflects the same richness.

Whether you're on shift or in staff housing, we want every Heartist to feel seen, valued, and free to be fully themselves, regardless of race, culture, gender identity, religion, abilities, sexual orientation, or age.

Inclusion isn't a box we check, it’s a value we live. And while we're proud of our progress, we know there's always more to learn, more ways to grow, and more voices to elevate.

Together, we build a workplace where belonging isn’t just possible, it’s expected.

Be you. Be bold. Stay moved.

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