Talent.com
Launch your career growth with Staples stores.
Sales Content SpecialistLaunch your career growth with Staples stores. • CA
No longer accepting applications
Sales Content Specialist

Sales Content Specialist

Launch your career growth with Staples stores. • CA
30+ days ago
Job type
  • Full-time
Job description

The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content. This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.

Responsibilities

Sales Content Development & Design: 45%

  • Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging
  • Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling
  • Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels
  • Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity
  • Continuously evolve content formats to improve usability, clarity, and customer impact
  • Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities
  • Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets
  • Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates
  • Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions

Content Management Governance: 15%

  • Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint)
  • Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management
  • Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time
  • Promote best practices for content usage and adherence to approval workflows

Performance Measurement & Continuous Improvement: 10%

  • Track content usage, adoption, and seller feedback to assess effectiveness
  • Analyze trends to identify gaps, redundancies, and high-performing content
  • Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates
  • Share insights with Sales Enablement leadership to inform ongoing priorities

Qualifications

  • Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
  • Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset
  • 2–4 years in sales enablement, marketing, content development, or related field
  • Experience developing customer-facing or sales-facing materials
  • Exposure to B2B sales environments preferred
  • Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
  • Ability to translate complex information into clear, customer-friendly messaging
  • Understanding of sales processes and value-based selling principles
  • Strong collaboration skills across Sales, Marketing, and Merchandising teams
  • Attention to detail with a focus on brand consistency and content quality
  • Familiarity with content management and enablement platforms is an asset

Benefits

  • Health and Dental benefits
  • RRSP/DPSP
  • Performance bonuses
  • And more...

EEO Statement

We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

#J-18808-Ljbffr
Create a job alert for this search

Sales Content Specialist • CA

Similar jobs

Marketplace Advertising Specialist

Liquid Rubber CanadaCA
Full-time

Position: Marketplace Advertising Specialist.Reports To: Director of Advertising.Location: Remote (based in Canada).Do you love uncovering the story behind the data? Finding small tweaks that deliv... Show more

 • Promoted

Innovative Technical Sales Specialist

WorkleapCA
Full-time

Join Workleap in Montreal as an Innovative Technical Sales Specialist, where your builder mindset meets customer engagement.Drive technical training and system creation to empower sales representat... Show more

 • Promoted

Remote Real Estate Sales Pro — AI Content QA

Crossing HurdlesCA
Remote
Full-time

A real estate consultancy is seeking a Real Estate Agent to work on a remote basis offering $75-$175 per hour.The successful candidate will design and develop relevant questions, collaborate with p... Show more

 • Promoted

Directive Consulting SEO Content Strategist

DirectiveCA
Full-time

Make your mark in the B2B sector as an SEO Content Strategist with Directive Consulting.Drive strategic client deliverables and communication—entirely remote.In this client-facing role, you will cr... Show more

 • Promoted

Sales Specialist

SharkforceCA
Full-time

Sharkforce is an AI‑powered workforce management platform designed to enhance tracking efficiency with innovative features like facial recognition, geofencing, and QR code check‑ins.By providing re... Show more

 • Promoted

Enterprise AI Content Sales Executive

Sanity CMSCA
Full-time

A leading technology company in Canada is seeking an Account Executive to drive relationships and revenue with strategic customers.The role involves consultative sales cycles and ensuring alignment... Show more

 • Promoted

Life Underwriting Specialist/Consultant

Empire LifeCanada, Canada
Full-time +2

Life Underwriting Specialist/Consultant.Location: Any Canadian Location, CA.The total target compensation (TTC) range, including salary and target bonus, is $95,920 - $144,970.This TTC range is app... Show more

 • Promoted

Paid Media Specialist (Meta Focus)

Acorn Strategy | Shopify Plus PartnersCA
Full-time

Shopify merchants through data-driven and high-impact online advertising.Shopify to deliver advanced solutions for fast-growing brands.Our expertise in e-commerce, particularly within the Shopify e... Show more

 • Promoted

SEO & Content Marketing Specialist (Part-Time, Remote)

CloudcureCA
Remote
Part-time

Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care across Canada.We are building a strong foundation for long-term organic growth and ... Show more

 • Promoted

AI Content Writing Specialist

DataAnnotationCA
Full-time +1

We are looking for an Aerospace Engineer to train AI models.You will measure the progress of AI chatbots, evaluate their logic, and solve problems to improve the quality of each model.Give AI chatb... Show more

 • Promoted

Sales Enablement Content Architect

DynataCA
Full-time

A market research company is seeking a Sales Enablement Content Manager to create and manage sales collateral.The role includes developing diverse content, managing a centralized library, and colla... Show more

 • Promoted

Marketing Specialist - Ad Creative & SEO Content (HYBRID)

CloudcureCA
Full-time

Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care.We combine technology, clinical expertise, and patient-first experiences to improve... Show more

 • Promoted

Technical Sales Specialist - ShareGate

WorkleapCA
Full-time

Workleap is a Montreal-based tech company on a mission to make work simpler.Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges.Workleap operates two d... Show more

 • Promoted

Senior Specialist, Paid Media

IFG International Financial Group LtdCA
Temporary

Our client, a large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid Media team.This is a hybrid role bas... Show more

 • Promoted

Sales Specialist: Flexible, Commission-Based Startup Role

SharkforceCA
Full-time

A tech startup is forming a new sales team and seeking motivated individuals to introduce potential clients and conduct demos.This role offers flexible hours and is commission-based, providing a gr... Show more

 • Promoted

Remote Education Content Specialist — 10–40 hrs/wk

Crossing HurdlesCA
Remote
Full-time

A leading education firm is seeking an Education Content Specialist for a remote role.Responsibilities include reviewing educational materials for clarity and coherence, while requiring a Bachelor'... Show more

 • Promoted

Paid Media Specialist for SaaS Clients

DirectiveCA
Full-time

Join Directive Consulting as a Paid Media Specialist, focusing on dynamic marketing strategies for SaaS and tech enterprises.Perfect your skills in a remote setting while driving client results.In ... Show more

 • Promoted

Content Manager - Canada

Medier AgencyCA
Full-time

We are a fast-growing and innovative company in the digital entertainment and iGaming industry.We’re expanding our team and seeking a.If you're a native English speaker with a passion for gaming an... Show more

 • Promoted

Senior Content & Design Specialist Position

RxPxCA
Full-time

RxPx seeks a Senior Content & Design Specialist to innovate in digital health communications.Combine your QA, wireframing, and content skills to drive impactful results.This role at RxPx is for a S... Show more

 • Promoted

Content & Design Specialist

RxPxCA
Full-time

RxPx is a global digital health platform that helps doctors, patients and caregivers more easily manage complex conditions and therapies.As a PE-backed company, with substantial success, awards and... Show more