Junior Marketing Systems Analyst

About Queen's University

Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation, power generation, corporate shared services, and many more.

We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity seeking groups such as women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, persons who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

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Job Summary

A Brief Overview

Are you ready to help shape the way Queen's University connects with its community?

Queen's IT Services is seeking a Junior Marketing Systems Analyst to manage and administer the marketing automation platform, with a focus on Salesforce Marketing Cloud. The role requires a deep understanding of the platform's capabilities, a keen eye for detail and strong problem-solving skills. This role will also engage in building a strong community of best practice around digital engagement tactics and methods.

This position administers and supports servers, storage, and technology services. This position assists with patching, monitoring, troubleshooting, and optimizing the various server-based systems, and monitors and administers critical systems. This position participates in test plan development, implementation, and resolution during system upgrades. This position also writes technical documentation for program maintenance and non-technical documentation for end-user support.

Other responsibilities may include configuring and customizing the platform to meet business requirements; assisting end-users to create and maintain email campaigns, journey builders, and automation workflows; develop and implement data management strategies to ensure accurate and effective targeting; provide guidance and support to Queen's Mar/Comm teams on platform best practices; troubleshoot and resolve technical issues related to the platform; stay up-to-date with platform updates and new features, and identify opportunities for improvement.

To excel in this role, you should have a good understanding of email, social and event marketing concepts and marketing automation systems. You should also possess excellent communication skills, as you'll be collaborating with various teams across the organization.

Job Description

What you will do
• Administers and supports servers, storage, and technology services.
• Assists with patching, monitoring, troubleshooting, and optimizing the various server-based systems.
• Monitors and administers critical systems to provide continuous, uninterrupted service.
• Oversees User Acceptance Testing (UAT) and participates in the analysis and problem resolution activities.
• Participates in test plan development, implementation and resolution during system upgrades.
• Identifies challenges to project schedules, missed deliverables, incomplete tasks or inaccurate results, and resolves or escalates as required.
• Contributes to the development of training materials and/or provides or participates in training delivery.
• Writes technical documentation for program maintenance and non-technical documentation for end-user support.
• Participates in technical specifications requirements gathering and application design meetings.
• Other duties as required in support of the department and/or unit.

Required Education
• Three-year Community College Diploma or Three-Year Bachelor Degree, or equivalent in marketing preferred. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience
• More than 2 years and up to and including 3 years of experience.
• Experience developing and managing marketing plans considered an asset.
• Experience in developing and/or maintaining Enterprise Systems considered an asset.
• Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements
• Practical and applied knowledge of specialized methods and processes that are typically acquired through a combination of technical or academic qualification and/or work experience.
• Provide consultation and advice on non-straightforward and/or complex issues.
• Interaction with others typically requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the needs of the intended audience.
• Build relationships, trust and credibility.
• Manage own work and may train and review the work of casual employees, work study students and/or volunteers, to see commitments through to completion.
• Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives.
• Participate in project team meetings and develop individual project plans.
• Lead procedural or technological change within a unit.
• Identify new problems and seek information and input to fully understand the cause of problems.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Draw logical conclusions and provides opinions and recommendations.
• Research equity, diversity, accessibility and inclusion resources and best practices relevant to the job and unit operations in order to inform evidence-based planning.
• Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization and human rights for equity deserving groups.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen's is strongly committed to employment equity, diversity, and inclusion in the workplace and encourages applications from Black, racialized persons, Indigenous people, women, persons with disabilities, and 2SLGBTQI+ persons. In accordance with Canadian Immigration requirements, priority will be given to those who are legally eligible to work in Canada.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities.