SEO Content Coordinator

We’re looking for a talented and motivated SEO Content Coordinator to join the Digital Media team at INNOCEAN Canada. In this role, you’ll collaborate on some of Canada’s largest automotive accounts, creating compelling, search-optimized content that ranks well and drives organic traffic and conversions. If you’re passionate about content writing and SEO and thrive in a collaborative, 360-degree agency environment, this is an opportunity to apply your skills in a meaningful way.

The Role:

As an Explorer you’ll exemplify our values: courage, curiosity, ambition, and integrity.

Reporting to the Director, SEO, you’ll leverage SEO best practices and keyword research to develop informative, high-performing content while implementing and supporting broader SEO strategies. You’ll work closely with cross-functional teams - including Media Planners and Buyers, Creative, SEM, SMM, Programmatic, and Data Analytics - to monitor performance, uphold technical best practices, and contribute to achieving our overall digital marketing goals.

What your typical day will look like:

CONTENT CREATION

• Write high-quality, informative, and engaging content, including blog posts, articles, and other SEO-focused materials.
• Optimize content for target keywords by conducting thorough keyword research to identify relevant terms and integrating them seamlessly throughout the content.
• Optimize content for traditional search engines as well as AI-powered search experiences.
• Structure content for readability and SEO effectiveness, utilizing clear headings, subheadings, bullet points, and internal linking to enhance user experience and facilitate search engine crawling.
• Maintain brand voice and style consistency to ensure content aligns with the company's overall tone and messaging.

SEO, AEO & GEO RESEARCH AND IMPLEMENTATION

• Conduct comprehensive keyword, competitor, and content gap analysis using industry-leading SEO and AI-powered research tools.
• Analyze search intent to understand the underlying motivations of users behind specific keyword searches, enabling tailored content creation.
• Stay abreast of SEO best practices by remaining updated with the latest trends and guidelines from search engines such as Google.

SEO OPTIMIZATION RECOMMENDATIONS

• Integrate basic on-page SEO techniques, including optimizing title tags, meta descriptions, image alt text, and header tags.
• Assist with off-page optimization projects such as link-building.
• Optimize assets, which involves maintaining Google My Business listings and implementing SEO updates for new product launches.

CONTENT MANAGEMENT AND COLLABORATION

• Consistently meet deadlines and deliver high-quality content on time and within assigned word counts.
• Partner closely with the SEO team to align content with overall search strategy, editorial standards, and AI-search readiness.
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand and compliance standards.
• Monitor and analyze content performance using key metrics such as organic traffic, rankings, engagement, conversions, and AI visibility indicators; provide data-informed optimization recommendations.

CROSS-TEAM COLLABORATION

• Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance.

CMS MANAGEMENT

• Input and format content within Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines.
• Implement on-page SEO elements directly within the CMS, including meta titles, meta descriptions, header tags, image alt text, page content, and URL structures.
• Conduct quality assurance checks pre- and post-publication to ensure content renders correctly, is fully optimized, and aligns with SEO best practices.
• Training on AEM and CMS-related SEO implementation will be provided.

The Knowledge and Experience you bring:

• 1-2 years of experience in content writing and SEO, preferably within an agency setting
• University or College degree
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided

The Skills and Qualities that make you stand out:

• Proficiency in content writing and optimization, demonstrating the ability to create clear, concise, and engaging content
• Knowledge of modern SEO best practices, including proficiency in keyword research, on-page optimization, and content strategy
• Familiarity with relevant tools such as SEMrush, Ahrefs, and web analytics tools like Google Analytics and Google Search Console
• Familiarity with AEO (Answer Engine Optimization) and emerging GEO (Generative Engine Optimization) principles
• Basic understanding of content management systems (CMS)
• Ability to work independently as well as collaboratively within a team environment
• Detail-oriented with exceptional organizational skills
• Basic proficiency in interpreting SEO data and identifying areas for improvement

What you’ll love about working at INNOCEAN Canada:

• People-first and Inclusive of all — we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
• Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
• Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!
• Your Wellbeing is all-important — full benefits coverage, flex spending account, RRSPs, confidential individual counseling, and paid personal days
• Learning and development fund, and coaching and mentorship in your day-to-day to fuel your growth

Target Salary: $40,000-$45,000 CAD

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.