Manager, Regional Marketing

Job Description

What is the opportunity?In this role, you will play an important role in developing and project managing regional sponsorships and marketing campaigns ensuring that they drive to key objectives and are prioritized for greatest impact.You will champion the use of innovative and leading-edge marketing practices, that will drive brand perception, acquisition and engagement results through the flawless execution of high profile and high impact plans while managing the development of brand strategies and communications plans. You will work closely with cross-functional teams to bring knowledge and executional expertise to continue to position RBC as a leader in a very dynamic and competitive marketplace.What will you do?

• Manage the promotion and positioning of RBC’s brand, across all creative elements, ensuring it represents the voice of the client and balances the master brand with any sponsorships, programs or service brands.
• Support the creation and implementation of multi-channel marketing and communication plans that engages both traditional and cutting-edge channels.
• Manages the day-to-day sponsorship portfolio and budget to ensure the region is working to plan and aligning to key strategic priorities
• Work with Director, Communications to manage PR related to sponsorship and citizenship partnerships to promote RBC in the community and create a positive brand experience
• Manages and attends external events that focus on building RBC’s brand in the community, hosting clients and driving key business objectives.
• Collaborate with integrated support teams, stakeholders and agency partners to execute on regional sponsorships and regionally relevant national marketing campaigns
• Measure and report on the performance of marketing campaigns, gain insight, assess against goals and optimize accordingly
• Provides direct coaching and support to local market leadership on partnership opportunities, speaking engagements related to community events and RBC brand standards
• Review sponsorship contracts, partnership agreements, and benefit terms to ensure alignment with RBC standards, risk mitigation, and commercial objectives
• Evaluate incoming sponsorship requests against strategic priorities, budget availability, and brand fit; make approval/rejection recommendations
• Develop and position RBC executives as thought leaders through speaking opportunities, panel participation, and strategic communications that elevate brand authority in key markets
• Identify and create premium hosting opportunities at RBC-sponsored events to deepen relationships with key commercial clients and drive business development
• Develop panel discussions, speaker lineups, and event programming that reflect RBC's brand positioning and engage target audiences

What do you need to succeed? Must have:

• Bachelor’s degree preferably in Marketing, Business or Communications
• 7+ years of direct marketing or sponsorship experience
• Excellent project management, leadership and organizational skills
• Demonstrated success leading cross-functional teams and managing stakeholders at executive levels
• Direct experience with sponsorship portfolio management and contract negotiation

Nice-to-have

• Experience managing marketing programs and complex sponsorship relationships
• Experience developing integrated marketing & communication plans
• Familiarity and experience leveraging predictive models
• Support campaign measurement, assessment, and continuous response alignment
• Up-to-date with the latest trends and best practices in marketing
• Experience working with agencies effectively sharing creative briefs, managing the creative process, with a creative eye and keen attention to detail

What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in an agile, collaborative, progressive, and high-performing team
• The opportunity to interface with senior level executives from many different parts of the organization

Job SkillsBrand Management, Communication, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job Details

Address:

ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-04-08

Application Deadline:

2026-04-15Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.