Demand Generation Specialist | ABM | Hybrid

We are looking for a Demand Generation Specialist to drive pipeline growth and market expansion across the PJM region (U.S. energy market). This role will focus on developing and executing targeted, account-based marketing strategies to engage large commercial and industrial energy users.

You will work closely with sales and cross-functional teams to build and execute campaigns that generate qualified leads, nurture prospects, and support expansion into a highly specialized and regulated energy market.

If you're interested, please click apply and submit your resume to kyle.chan@randstaddigital.com

Advantages
Opportunity to join a growing, innovative company in a high-impact role
Work closely with leadership and cross-functional teams on strategic initiatives
Exposure to full-funnel marketing and revenue generation strategies
Strong ownership and autonomy in campaign planning and execution
Competitive compensation, benefits, and potential long-term growth opportunities
Fast-paced, agile environment where you can make a visible impact

Responsibilities
Develop and execute demand generation strategies focused on target accounts within the PJM region
Plan and launch multi-channel campaigns (email, paid media, LinkedIn, events, webinars) to generate qualified pipeline
Partner closely with sales to identify and prioritize key accounts, supporting an account-based marketing (ABM) approach
Build and optimize lead nurturing programs tailored to different buyer segments and stages of the funnel
Conduct market research to understand PJM-specific customer segments, including commercial, industrial, and institutional energy users
Track, analyze, and report on campaign performance, continuously optimizing for lead quality and conversion
Support and coordinate industry events, trade shows, and regional initiatives to drive engagement
Manage campaign timelines and execution across multiple concurrent initiatives
Collaborate with internal teams to ensure messaging aligns with market needs and regulatory context

Qualifications
Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in demand generation, B2B marketing, or lead generation roles
Strong experience working on U.S. market campaigns, ideally within the PJM or similar regions
Hands-on experience with CRM and marketing automation platforms
Proven ability to design and optimize email nurture campaigns and multi-channel digital strategies
Experience working closely with sales teams on pipeline generation and account targeting (ABM)
Strong analytical skills with the ability to interpret data and report on KPIs
Excellent communication and stakeholder management skills
Ability to operate in a fast-paced, cross-functional environment
Experience in energy, utilities, or highly regulated industries is a strong asset

Summary
We are looking for a Demand Generation Specialist to drive pipeline growth and market expansion across the PJM region (U.S. energy market). This role will focus on developing and executing targeted, account-based marketing strategies to engage large commercial and industrial energy users.

You will work closely with sales and cross-functional teams to build and execute campaigns that generate qualified leads, nurture prospects, and support expansion into a highly specialized and regulated energy market.

If you're interested, please click apply and submit your resume to kyle.chan@randstaddigital.com

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.