Digital Lifecycle Marketing Manager

Want to be a part of a company that’s making a difference? We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliver solutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers. 🌍 Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. 💡 Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed. 📈 Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector. We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers. Our culture code , a set of principles that underpins our values, is our commitment to each other and working better together. Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact! About the Role The Digital Lifecycle Marketing Manager is responsible for turning prospect interest into pipeline. This role owns paid media lifecycle management, email-led nurture program optimization, and performance analytics — keeping prospects engaged, driving them toward a sales conversation, and turning leads into opportunity. This is a high-impact individual contributor role with real ownership across paid acquisition, lifecycle nurture, and the analytics that tie it all together. It's the perfect fit for someone who thrives in cross-functional collaboration and wants to help scale a best-in-class marketing function. Key Responsibilities: Performance Marketing & Paid Lead Conversion Optimization Serve as the primary point of contact for the paid media agency, managing the day-to-day relationship, campaign briefs, and performance feedback loops to ensure alignment with pipeline goals. Identify and act on conversion opportunities across the paid lead funnel, monitoring conversion rates from lead to closed won and optimizing at every stage. Build and continuously optimize lead nurture programs for paid audiences to accelerate conversion to opportunity. Manage weekly and monthly paid media reporting, measuring cost per MQL, regional impact, and pipeline contribution. Lifecycle Campaign Development Lead the development, execution, and optimization of email and lifecycle nurture campaigns within HubSpot and Gong. Drive collaboration with Demand Generation to develop and optimize pre- and post-event nurture programs. Lead campaign optimization by designing and executing tests across messaging, CTAs, send timing, and audience strategies. Champion the use of AI-powered tools to advance audience segmentation, content personalization, and dynamic content delivery. Own the centralized email send calendar, coordinating campaign schedules to prevent audience fatigue and maximize engagement. Marketing Analytics & Insights Analyze campaign performance data and translate insights into strategic recommendations. Own and analyze core email performance metrics including open rates, click-through rates, and conversion performance, surfacing actionable insights to stakeholders. Track progress against key marketing KPIs such as MQL conversion rates, Cost per MQL, channel ROI, funnel velocity and pipeline contribution. Provide actionable insights and recommendations to improve pipeline velocity and conversion. Deliver weekly, monthly, and quarterly business reviews on pipeline, lead conversion rates, and campaign ROI – contributing to the management reporting packs. What we're looking for: 4–6 years of experience in performance marketing, digital marketing, or a related role — with demonstrable experience managing paid media programs or working closely with a paid media agency. Hands-on experience with a marketing automation platform such as HubSpot, Marketo, or Salesforce Account Engagement (Pardot). Strong analytical mindset with the ability to interpret performance data across paid and lifecycle programs, identify trends, and translate insights into clear recommendations. Experience building and optimizing email nurture programs, with a solid understanding of segmentation, personalization, and funnel-stage messaging. High attention to detail with strong organizational skills and the ability to manage multiple programs and priorities simultaneously. Strong cross-functional collaborator, comfortable working across marketing, demand generation, and business development teams. Our Benefits: We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process. 🌴 Generous Paid Time Off 🍼 Extended Parental Leave ❤️🩹 Robust Health Coverage 💡 Accelerated Learning Paths 🧘♂️Team Wellness Initiatives 📆 Company-wide Events 🌎 Employee Resource Groups ⭐️ Recognition awards EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner. This job posting is for an existing vacancy. We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience. #LI-Remote / #LI-Hybrid