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Wolters Kluwer
Director of MarketingWolters Kluwer • North York, CAN
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Director of Marketing

Director of Marketing

Wolters Kluwer • North York, CAN
30+ days ago
Salary
CA$150,900.00 yearly
Job type
  • Full-time
Job description

Overview:

We are seeking a strategic and results-driven Director of Demand Generation, eCommerce & Business Development to lead a high-performing team of ~30 marketers and business development representatives. This role is critical in driving revenue growth across both sales-led and digital channels, combining best-in-class demand generation, eCommerce performance, and BDR-led pipeline development.

The ideal candidate brings a strong blend of strategic thinking, analytical rigor, and operational excellence, with deep experience in B2B marketing and revenue acceleration.

Key Responsibilities:

  • Develop and execute a comprehensive Demand Generation and eCommerce strategy to drive pipeline, revenue, and customer acquisition across regions and segments.
  • Own and optimize DemandGen-driven revenue contribution through sales channels, including MQL-to-SQL conversion, pipeline velocity, and closed-won performance.
  • Lead eCommerce growth strategy, including software sales, transactional offerings, and digital renewals, ensuring a seamless and scalable digital buying experience.
  • Drive BDR performance and pipeline generation, ensuring strong alignment with sales targets and revenue goals.
  • Lead, mentor, and scale a team of approximately 30 professionals across Demand Generation, eCommerce, and Business Development.
  • Foster a high-performance, data-driven culture focused on accountability, continuous improvement, and measurable business impact.
  • Establish clear KPIs and performance frameworks across marketing and BDR functions.
  • Utilize data and analytics to measure campaign performance, ROI, and revenue impact, continuously refining strategies to improve outcomes.
  • Implement best-in-class funnel management and reporting, including lead quality, conversion rates, and pipeline contribution.
  • Drive test-and-learn methodologies across channels to optimize performance and scalability.
  • Oversee integrated inbound and outbound marketing programs, ensuring a consistent and scalable flow of high-quality leads.
  • Manage and optimize multi-million dollar marketing budgets across digital, paid media, events, and partner channels.
  • Ensure alignment across campaign execution, targeting, and messaging to maximize impact.
  • Partner closely with Product Marketing to align on positioning, messaging, and go-to-market strategies.
  • Collaborate with Sales leadership to ensure tight alignment on pipeline generation, lead handling, and revenue targets.
  • Work with Marketing Operations and Analytics to ensure robust data infrastructure and reporting.
  • Stay ahead of industry trends, emerging technologies, and competitive dynamics in B2B marketing, DemandGen, and eCommerce.
  • Identify and implement innovative approaches to drive growth, efficiency, and customer engagement.
  • Champion a digital-first mindset, leveraging modern tools and AI-driven solutions where appropriate.

Qualifications

  • 10–15 years of B2B marketing experience, with a strong focus on Demand Generation.
  • 8–10 years of leadership experience, managing and scaling high-performing teams.
  • Proven track record of driving measurable revenue impact through DemandGen and digital channels.
  • Deep expertise in marketing analytics, campaign optimization, and ROI measurement.
  • Experience managing BDR teams and pipeline generation strategies. Strong understanding of eCommerce in a B2B environment, including digital sales and customer journeys.
  • Demonstrated ability to manage large marketing budgets and optimize channel performance.
  • Excellent collaboration skills with Sales, Product Marketing, and executive stakeholders.
  • Strategic thinker with strong execution discipline and operational rigor.
  • Significant growth in marketing-driven revenue
  • Scalable and predictable pipeline generation engine
  • Strong adoption and performance of eCommerce channels
  • High-performing, engaged DemandGen and BDR teams
  • Clear, data-driven visibility into marketing ROI and funnel performance

Our Interview Practices

Compensation

$150,900.00 - $252,750.00 CAD
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Director of Marketing • North York, CAN

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