Director of Marketing

Overview:

We are seeking a strategic and results-driven Director of Demand Generation, eCommerce & Business Development to lead a high-performing team of ~30 marketers and business development representatives. This role is critical in driving revenue growth across both sales-led and digital channels, combining best-in-class demand generation, eCommerce performance, and BDR-led pipeline development.

The ideal candidate brings a strong blend of strategic thinking, analytical rigor, and operational excellence, with deep experience in B2B marketing and revenue acceleration.

Key Responsibilities:

• Develop and execute a comprehensive Demand Generation and eCommerce strategy to drive pipeline, revenue, and customer acquisition across regions and segments.
• Own and optimize DemandGen-driven revenue contribution through sales channels, including MQL-to-SQL conversion, pipeline velocity, and closed-won performance.
• Lead eCommerce growth strategy, including software sales, transactional offerings, and digital renewals, ensuring a seamless and scalable digital buying experience.
• Drive BDR performance and pipeline generation, ensuring strong alignment with sales targets and revenue goals.
• Lead, mentor, and scale a team of approximately 30 professionals across Demand Generation, eCommerce, and Business Development.
• Foster a high-performance, data-driven culture focused on accountability, continuous improvement, and measurable business impact.
• Establish clear KPIs and performance frameworks across marketing and BDR functions.
• Utilize data and analytics to measure campaign performance, ROI, and revenue impact, continuously refining strategies to improve outcomes.
• Implement best-in-class funnel management and reporting, including lead quality, conversion rates, and pipeline contribution.
• Drive test-and-learn methodologies across channels to optimize performance and scalability.
• Oversee integrated inbound and outbound marketing programs, ensuring a consistent and scalable flow of high-quality leads.
• Manage and optimize multi-million dollar marketing budgets across digital, paid media, events, and partner channels.
• Ensure alignment across campaign execution, targeting, and messaging to maximize impact.
• Partner closely with Product Marketing to align on positioning, messaging, and go-to-market strategies.
• Collaborate with Sales leadership to ensure tight alignment on pipeline generation, lead handling, and revenue targets.
• Work with Marketing Operations and Analytics to ensure robust data infrastructure and reporting.
• Stay ahead of industry trends, emerging technologies, and competitive dynamics in B2B marketing, DemandGen, and eCommerce.
• Identify and implement innovative approaches to drive growth, efficiency, and customer engagement.
• Champion a digital-first mindset, leveraging modern tools and AI-driven solutions where appropriate.

Qualifications

• 10–15 years of B2B marketing experience, with a strong focus on Demand Generation.
• 8–10 years of leadership experience, managing and scaling high-performing teams.
• Proven track record of driving measurable revenue impact through DemandGen and digital channels.
• Deep expertise in marketing analytics, campaign optimization, and ROI measurement.
• Experience managing BDR teams and pipeline generation strategies. Strong understanding of eCommerce in a B2B environment, including digital sales and customer journeys.
• Demonstrated ability to manage large marketing budgets and optimize channel performance.
• Excellent collaboration skills with Sales, Product Marketing, and executive stakeholders.
• Strategic thinker with strong execution discipline and operational rigor.
• Significant growth in marketing-driven revenue
• Scalable and predictable pipeline generation engine
• Strong adoption and performance of eCommerce channels
• High-performing, engaged DemandGen and BDR teams
• Clear, data-driven visibility into marketing ROI and funnel performance

Our Interview Practices

Compensation

$150,900.00 - $252,750.00 CAD