Marketing Manager - 18277

Title: Marketing Manager

Location: Remote (candidates should be based in Latin America or South Africa)

Compensation: $1,500/month

Hours: 8am - 4pm EST

Start Date: As soon as possible

About the Company:
The Company is a mission-driven business, founded by a dedicated special education advocate. The company supports families by helping them navigate the complexities of the special education system, ensuring that students receive the services and accommodations they need to succeed. With a growing online presence and a vision to expand its impact, The Company combines advocacy, education, and community engagement to make a meaningful difference in students’ lives.

Overview:
The Marketing & Communications Specialist will be responsible for developing and executing a comprehensive marketing strategy to grow The Company.

Key Responsibilities:

• Manage and grow The Company’s social media presence across platforms such as Facebook, Instagram, Youtube, and LinkedIn
• Create engaging content including, videos, graphics, email newsletters, and other digital assets to attract and nurture leads
• Engage with audience members across platforms
• Optimize the company website and landing pages to improve conversion rates
• Implement lead generation tactics such as lead magnets and email marketing campaigns and drip campaigns
• Analyze marketing performance data and make data-driven recommendations to improve results
• Collaborate closely with the owner to ensure messaging and branding align with the company's vision and values
• Handle light administrative tasks as needed, such as sending invoices or scheduling appointments
  

Requirements:

• 3–5 years of experience in a similar marketing role, preferably for a small business or startup
• Excellent written and verbal communication skills in English
• Strong creative and strategic thinking abilities
• Experience creating content calendars
• Proficiency with content creation tools such as Canva, video editing software, and email marketing platforms such as Mailchimp
• Familiarity with search engine optimization (SEO) best practices
• Proficiency in Meta Business Suite and Instagram (LinkedIn and Youtube is a plus) and messaging platforms such as ManyChat
• Familiarity with website management in a CMS such as WIX
• Familiarity with social media and google search advertising is a plus
• Self-motivated with the ability to work independently
• Background in education or special needs advocacy is a plus
• Mission-driven individual that is looking to work in a compassionate environment

Additional Benefits & Growth Opportunities:

• Professional development support, including access to training and resources in marketing, digital tools, and education advocacy
• Mission-driven work with a direct impact on families and students in the special education space
• Long-term growth potential, with the opportunity to move into a leadership role as the business expands
• Potential for performance-based bonuses tied to lead generation, client acquisition, or social media growth