Retail Marketing Specialist

Overview

At OSL Retail Services, we believe people are the heart of everything we do, and it is an exciting time to be part of something special! Our momentum is growing, and is fueled by innovation, collaboration, and a shared entrepreneurial spirit that drives real results. Founded in 2012 in Mississauga, Ontario, OSL delivers customized sales solutions in retail, direct sales, and customer acquisition, all built on a foundation of integrity, respect, and passion. Our culture thrives on connection, purpose, and growth. If you’re looking for a place where your talents are valued, your ideas matter, and your career can grow, we’d love to meet you!

About The Role:

We are currently seeking a Retail Marketing Specialist. Reporting to the Senior Manager, Integrated Marketing the Retail Marketing Specialist will be responsible for planning and executing all marketing activities and promotions across various touchpoints of the client brand: from in-store POS collateral to print, digital, and broadcast. The ideal candidate will be a relationship-oriented, problem-solving, data-driven marketer, who’s eager to ensure that customer experience is at the forefront of evolving the client’s brand.

What you’re responsible for:

• Develop and execute tactical Retail Marketing plans to meet monthly/quarterly/annual business objectives, traffic, customer acquisition/retention, conversions, revenue, and customer experience
• Develop and execute seasonal, promotional and product campaigns including any offers, creative, media and all in-store elements
• Adapt guidelines for product merchandising and develop retail materials as required, collaborating with internal / external agencies, print and digital signage vendors to ensure brand standards are understood, maintained, and consistently executed
• Oversee the development and execution of multi-channel creative asset requirements across all marketing channels including print, digital (organic, paid social media), PR, SEO)
• Direct and manage retail creative agency partners to develop engaging and memorable retail POP and Digital POP materials based on SECA communication guidelines to achieve all retail KPI’s
• Develop and implement marketing strategies to increase the presence of clients stores on digital platforms to increase awareness and traffic on a continuous basis
• Collaborate with internal stakeholders to develop and manage a marketing lifecycle for customers to deepen loyalty and retention
• Develop marketing briefs and manage end-to-end execution of events and promotions
• Track, develop and share post-event/promotion performance reporting
• Build relationships with store employees to help drive customer-facing marketing initiatives and support local marketing programs at the store level
• Support all customer experience and training initiatives to create and maintain second to none customer experience within stores and post purchase
• Responsible for budget management and oversight to drive highest possible ROI on Marketing spending

To join our team:

• Bachelor’s degree in marketing, Communications, Business or a related field.
• 5+ years’ marketing experience in retail, Consumer Electronics, Home Appliances or Mobile industry an asset
• Experience working with and driving actionable insights from web analytics platforms such as Omniture and/or Google Analytics
• Proven planning & project management skills
• Ability to work well in a fast paced, results driven environment

Let's Talk Perks

While the salary for this role is $80K to $90K, with a yearly eligible 10% bonus, your final compensation will reflect your years of experience and beyond the numbers, we’re proud to offer a holistic package that includes:

• Generous time off: Start with 3 weeks of vacation.
• Comprehensive benefits package: Includes medical, dental, vision and a health spending account.
• Retirement support: Company-sponsored RRSP matching program to help build your financial future.
• Award-winning culture: Proud to be one of Canada’s Best Managed Companies for 8 years running — now a Platinum Club member.
• Invested in you: Structured employee development programs designed to help you thrive.

We’re committed to supporting your success every step of the way. What are the next steps?

The Interview Process

Step 1: If your profile is a match, we will invite you for a first conversation with the recruiter.

Step 2: The next step is a virtual or in person interview with the hiring manager.

Step 3: The final step is an in-person interview with the hiring manager and extended team members.

Ready to bring your talent to a team where your impact matters? Apply today — we can’t wait to meet you!