Marketing Specialist

Our client in the West Island is currently looking for a marketing communications and performance specialist Our environment is fast paced, where passion, drive, commitment to excellence and accountability are a few words that describe our culture. If you are passionate about quality and beauty, this opportunity is for you.

Reporting directly to the Ecommerce Manager, your role is pivotal in driving online engagement, increasing brand awareness, and delivering exceptional customer experiences. This position combines strategic thinking with hands-on execution, perfect for a digital marketing professional eager to make a significant impact.

Advantages
Monday-Friday 8AM-4:30PM or 8:30AM-5PM
Hybrid model 2 days from home 3 days in the office
Competitive Salary based on experience
3 weeks vacations
Benefits Medical and Dental
RRSP 3% matching
Company Events, BBQ's, Christmas parties
Birthday celebrations
Free products

Responsibilities
Strategic Planning
• Develop and implement a cohesive digital marketing strategy to enhance brand visibility, customer engagement, and sales performance. Content & Campaign Management
• Manage content creation across social media, email, and other digital platforms, ensuring consistency with brand voice and values. Platform Optimization
• Oversee the optimization of Shopify, ensuring user-friendly, visually appealing, and informative experiences. Webinars & Digital Learning
• Plan and execute engaging webinars to promote education and interaction with our products. Performance Marketing
• Develop, implement, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and other paid media channels.
• Monitor and analyze KPIs to ensure campaigns are performing efficiently.
• Collaborate with creative teams to produce high-performing ad creatives and copy.
• Invoice Processing: Routing bills from freelancers, agencies, and software providers for approval.
• Perform regular A/B testing on ad creatives, audiences, and landing pages to improve performance.
Performance Marketing Specialist
• Analyze customer behavior and lifecycle data to optimize retention and repeat purchase strategies.
• Track, analyze, and report on campaign performance, website traffic, and customer behavior. Data-Driven Marketing
• Use data insights to inform campaign strategy and continuously improve results. Collaboration & Coordination
• Work closely with marketing and creative teams to develop integrated campaigns that drive awareness, traffic, and sales. Trend Monitoring
• Stay ahead of industry trends and emerging technologies, integrating innovative practices to strengthen our online presence.

Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field a strong asset
• Experience: 3-5 years in marketing
• Experience in the beauty industry an asset
•English and French spoken ideally or bilingual
• English-speaking internal and external [clients/partners/employees] located outside Quebec on a [daily/regular] basis
• Technical Skills: Proficiency with digital marketing tools like Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software. Shopify experience is a plus.
• Creative & Analytical Mindset: A balance of creative flair and data-driven problem-solving.
• Team Player: Ability to work collaboratively in a fast-paced environment.
• Project Management: Strong organizational skills with meticulous attention to detail.
• Strong Focus on Results-Driven Growth: Paid media expertise and lifecycle marketing skills.

Summary
Why Randstad?

There are a lot of good jobs, great companies and great bosses.
At Randstad, we're here to help you find the right fit.

If you don't have a Randstad profile yet and are interested in this position, we invite you to call us at 514.695.3315 and ask for Brandon or Sean to arrange a meeting with you. You can email your resume to brandon.freger@randstad.ca / sean.lynch@randstad.ca

Please add us on LinkedIn
- https://www.linkedin.com/in/sean-lynch-370492126/
- https://www.linkedin.com/in/brandon-freger-ba340392/


For a complete list of all available jobs by division, visit www.randstad.ca.

We look forward to hearing from you

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.