Marketing Development Analyst - Marketing Cloud

When applicable, Bombardier promotes flexible and hybrid work policies.

Why join us?

At Bombardier, we design, build and maintain the world’s peak-performing aircraft for the world’s most discerning people and businesses, governments and militaries. We have been successful in setting the highest standards by putting our people at the heart of it all, and defining excellence, together.

Working at Bombardier means operating at the highest level. Every day, you are part of a team that delivers superior experiences and products, pushing the boundaries of what's possible in our industry and beyond. By prioritizing employee growth and development, we empower everyone to reach their full potential on their own terms, because the best work happens when you are free to be yourself and share your unique expertise.

Bombardier’s Benefits Program

With our employees’ well-being top of mind, we offer a comprehensive and competitive Benefits Program, which includes the following:

• Insurance plans (Dental, medical, life insurance, disability, and more)
• Competitive base salary
• Retirement savings plan
• Employee Assistance Program
• Tele Health Program

Job Title:

Marketing Development Analyst — Marketing Cloud & Audience Segmentation

What are your contributions to the team?

As a Marketing Development Analyst, you will power Bombardier’s digital client outreach engine by enhancing how we segment, target, and deliver communications within Salesforce Marketing Cloud (SFMC). You will also play a critical role in supporting Sales, fueling Marketing’s campaign ideation, and driving organizational adoption of Marketing Cloud tools and best practices.

Marketing Cloud Operations & Audience Segmentation

• Build, maintain, and optimize data extensions, segmentation logic, contact attributes, and journey rules in Salesforce Marketing Cloud.
• Own the end-to-end email deployment process—data prep, segmentation, QA, approvals, sending, and reporting—ensuring precision and compliance.
• Improve system efficiency by optimizing automations, reducing manual work, and scaling operational workflows.
• Ensure strict adherence to privacy, consent, and communication governance.
• Work with Marketing, Communications, Sales, Customer Experience, Digital/IT, and Legal as required to deliver compliant, timely, and relevant communications.

Marketing Cloud Organizational Enablement

• Act as an internal champion of Salesforce Marketing Cloud, promoting best practices, governance, and operational excellence across the organization.
• Train and coach stakeholders on SFMC capabilities (segmentation, personalization, automation, reporting) to broaden adoption and elevate maturity.
• Develop documentation, how-to guides, and recommended practices to improve consistency and reduce errors in digital communication processes.

Insights, Analytics & Campaign Ideation Support

• Provide audience insights, engagement data, and performance trends to Marketing teams to help shape campaign concepts, timing, and targeting strategies.
• Conduct ongoing data quality checks and analyses to identify new segmentation opportunities, under-reached audiences, and list growth strategies.
• Create dashboards or extracts to communicate meaningful trends that support decision-making and long-term planning.

Sales Partnership & Alignment

• Act as a liaison to Sales, translating business needs into segmentation requirements, audience logic, and deployment plans.
• Provide Sales with clear reporting on communication reach, coverage, and engagement to support customer follow-ups and pipeline initiatives.
• Ensure Marketing Cloud activities are tightly coordinated with Sales calendars, event cycles, customer meetings, and territory strategies.
• Support additional parallel Sales analytics activities as required for the team related to market performance, customer base and pipeline.

What success looks like

• Increased Marketing Cloud adoption and capability across departments.
  
• Improved audience accuracy and reduced segmentation errors.
  
• Faster, more reliable communication deployments supported by efficient workflows.
  
• Stronger Sales alignment through actionable insights and better audience coverage.
  
• Enhanced marketing ideation enabled by audience insights and engagement trends.

How to thrive in this role?

• Bachelor’s degree in Marketing, Communications, Analytics, IT, Business, or related field.
• 3–7 years of experience in email marketing operations, Marketing Cloud, CRM/marketing automation, or other relevant domains.
• Hands-on proficiency with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions) is ideal.
• Strong data analysis capabilities (segmentation logic, data cleaning, reporting).
• Comfortable navigating and learning multiple technologies quickly; adaptable to evolving digital tools.
• Demonstrated proactivity, problem-solving ability, and ownership mentality.
• Strong communication skills and ability to collaborate with stakeholders at all levels, including an internationally based Sales team.
• Excellent organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Written and oral Mastery of the English language required. Additional languages are an asset.
• Experience with Salesforce (Sales Cloud, Service Cloud, Data Cloud, etc.) is an asset.
• Familiarity with marketing analytics dashboards and processes (Power BI, Tableau, Datorama, SQL, or similar), is an asset.

Now that you can see yourself in this role, apply and join the Bombardier Team!

Please note: You don’t need all the skills, knowledge, and experience listed to apply for this position. We’re not looking for the perfect candidate, we’re looking for great talent and passionate individuals.

Bombardier is an equal opportunity employer and encourages persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability or other applicable legally protected characteristics to apply.

Job Marketing Development Analyst - Marketing Cloud

Primary Location Administrative Centre (CA)

Organization Aerospace Canada

Shift Day job

Employee Status Regular

Requisition 12324 Marketing Development Analyst - Marketing Cloud