Main Activities:
Platform Ownership
• Manage the delivery of new technologies and enhancements to existing tools, including accountability for development outcomes.
• Establish governance for platform usage, data access, and change management.
• Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach.
• Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio.
• Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery.
Architecture & Integration
• Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy, that connects marketing platforms with digital channels, data platforms, and enterprise systems.
• Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys and performance management.
• Partner with enterprise architecture, security, technology and data teams to ensure solutions meet scalability, performance, privacy, and regulatory requirements.
• Define integration and data requirements and downstream usage patterns for marketing activation.
Platform Operations
• Serve as the hands-on owner of core marketing technology platforms, focusing on delivering personalized and optimized content across various channels.
• Configure, enhance, and optimize platforms to support campaign execution, customer journeys, segmentation, and personalization use cases.
• Lead platform upgrades, new capability rollouts, and tool enhancements from design through implementation.
• Troubleshoot platform issues, data flows, and integrations in partnership with technology teams.
• Manage day-to-day system operations, integrations, and data pipelines to enable analytics and personalization.
• Manage testing, rollout, and adoption of new tools and systems that support digital content enablement.
• Monitor platform and application performance, storage, and usage to ensure reliability, security and scalability.
Stakeholder & Vendor Management
• Act as a trusted partner to Marketing, Digital Banking, Product, Data, Technology, Risk, and Compliance teams.
• Manage relationships with marketing technology vendors and system integrators, including contract oversight and performance management.
• Influence prioritization and investment decisions through deep understanding of both business outcomes and technical effort.
• Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.
Knowledge/Skill Requirements
• Post secondary degree in Computer Science, Engineering or related degree preferred.
• 5+ years working with different marketing technology and digital content management platforms from a technical oversight perspective.
• 5+ years in technology delivery roles.
• Familiarity with cloud-based architectures and modern data platforms.
• Strong hands-on experience managing and configuring enterprise marketing technology platforms.
• Ability to operate at both strategic and execution levels — from architecture design to platform configuration.
• Strong communication and collaboration skills with the ability to remain agile, stay focused and pivot quickly.
• Ability to work in ambiguously defined situations with minimal supervision.
• Strong ability to understand and interpret complex information, identify patterns and trends, and develop potential options and recommendations, often with minimal direction to respond to urgent business priorities.
• Problem solver with sound judgment who takes initiative, accepts ownership and accountability.
• Independent, self-motivated, and enthusiastic.
Associate Director, Marketing Technology • Toronto
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