Talent.com
Pacific National Exhibition
Manager, Brand & CommunicationsPacific National Exhibition • Vancouver, British Columbia, Canada
Manager, Brand & Communications

Manager, Brand & Communications

Pacific National Exhibition • Vancouver, British Columbia, Canada
25 days ago
Job type
  • Full-time
  • Permanent
Job description
All About Us

We are looking for a Manager, Brand & Communication who is responsible for campaign creative, branding, and design projects at the PNE.

All About The Role

Who we are...

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15 day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to "Deliver Memorable Experiences" for all who interact with the PNE whether it is our guests, our employees or the community.

The PNE's Sales, Marketing & Business Development Department oversees the company's marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the PNE. The Manager, Brand & Communications, reports to the Director of Marketing and is responsible for campaign creative, branding, and design projects at the PNE. The Manager is responsible for developing marketing programs to drive ticket sales, elevate the look of the site, and increase brand affinity amongst key stakeholder groups. They will play a key role across the entire organization by facilitating the communications strategy as it pertains to content, platforms, and audience groups both internally and externally. This position will work with key internal stakeholders to centralize and focus on messaging across guests, clients, suppliers, partners and employees.

Why join our team?
  • Inspires an exhilarating and fun-loving workplace
  • Supports a flexible work environment
  • Innovates in both concept and process
  • Thrives and promotes a fast-paced sales & marketing culture
  • Collaborate with all departments in a positive and proactive way
  • Proud to be a part of the growth of one of Vancouver's most iconic institutions
  • Proud to be ranked in the top 10 as one of BC's most loved brands - BC Business 2020
What will you do this year?

In your role as Manager, Brand and Communications your primary accountabilities will be to:
  • Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company
  • Responsible for overall look of the site through site enhancements such as signage, banners, building wraps, food & beverage naming and design, providing direction on materials and colours for renovations, and naming and design of new rides.
  • Plan and produce all signage, printed materials and site look initiatives
  • Inspire team to maximize their potential and productivity through optimization of processes and technology.
  • Member of and owns relationships with tourism industry - shares and gathers information and ensures that PNE brands are promoted through the industry
  • Oversee all community communications including newsletters, website content, social content and provide exceptional neighborhood-guest experience.
  • Provides a fresh outlook on broader communication strategy for the organization.
  • Establishes interdepartmental relationships to help support ongoing communications partnerships.
  • Oversees and evaluates the organization's internal communications performance on a regular basis, establishes proper measures of performance, and as needed provides feedback for modification.
  • Supports the PNE Media Relations and Government Relations leads to ensure that all key public messages are translated across key communication channels (internal and external business community relationships) to ensure consistency.
  • Provides internal departments with external communication tools like key speaking points, frequently asked questions and organizational updates for their suppliers, clients, vendors, partners and guests.
  • Oversee the planning, writing and management of the design, content, and production of the PNE Annual Report.
  • Modeling the PNE's core values of Excellence, Enthusiasm and Evolution and leading the team using CART (Communication, Accountability, Respect and Trust)
What else?
  • Must have a degree or diploma in marketing, corporate communications, public relations, or journalism.
  • Must have at least 5-8 years of proven working experience in brand marketing
  • Knowledge of unionized working environments and/or large decentralized teams is an asset
  • Ability to have high understanding of the printing process and available materials
  • Must have strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in marketing and design
  • Ability to foster effective working relationships with peers, subordinates, and external vendors.
  • Strong communication skills both written & verbal, with firm attention to detail.
  • Excellent writing skills and oral communication with the ability to easily establish new relationships internally and externally.
  • Intellectual rigor to tackle complex comms and reputational issues and support the development of robust solutions.
  • Ability to influence and affect change.
  • Ability to model the PNE's core values and lead the team to prioritize CART (Communication, Accountability, Respect and Trust) with the full PNE team.
  • This is a hybrid role but must be available to work on-site at minimum 3-days/week
  • Successful candidates must undergo a Criminal Record Check•
Who are you?
  • Strategic and creative
  • Results-oriented collaborator
  • Tactful change maker
  • Committed to striving for excellence
  • Motivated team player
  • Appreciates an environment that runs actively on weekdays, evening and weekends all year
Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $75,000- $90,000 per annum. The starting salary will be based on the successful candidate's competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca .
Create a job alert for this search

Manager, Brand & Communications • Vancouver, British Columbia, Canada

Similar jobs

Brand & Growth Marketing Manager, Financial Services

Haywood Securities Inc.Vancouver, Metro Vancouver Regional District, CA
Full-time

A leading investment firm in Vancouver is seeking an experienced Marketing Manager.This role involves developing and executing brand and marketing strategies to support business growth and client e... Show more

 • Promoted

Communications Manager

HighView PartnersVancouver, Metro Vancouver Regional District, CA
Full-time

Join an established real estate company that focuses on constructing a lasting legacy while also pioneering creative environments for living and learning.Your new employer is a purpose-driven real ... Show more

 • Promoted

Partnerships Marketing Manager — Growth & Alliances

Henry Schein One groupSurrey, Metro Vancouver Regional District, CA
Full-time

A leading dental software provider in Metro Vancouver is seeking a Partnership Marketing Manager to oversee strategic partnerships and drive commercial growth.This role involves managing operationa... Show more

 • Promoted

Senior Brand Manager – Wellness Brand Growth

Withinus Natural Health Inc.Vancouver, British Columbia, Canada
Full-time

A wellness-focused natural health company in Canada is seeking a Senior Brand Manager to enhance its brand positioning and drive storytelling across channels.The ideal candidate will have 5–8 years... Show more

 • Promoted

Brand and Communications Manager

ActiveStateVancouver, Metro Vancouver Regional District, CA
Full-time

Brand and Communications Manager.Vancouver, Canada (remote work allowed within Canada or continental US).Compensation: $70,000 - $100,000 per year.ActiveState enables DevOps, InfoSec, and Developme... Show more

 • Promoted

Brand Manager

MELANIE MCLEANVancouver, Metro Vancouver Regional District, CA
Full-time

Sharing culture and style since 2000, our team curates strong partnerships and sophisticated fashion collections.We specialize in importing European brands, each with a distinct personality and a u... Show more

 • Promoted

Director, Brand & Communications

Axiom BuildersVancouver, British Columbia, Canada
Full-time

About Axiom Builders We are a trusted construction partner for many leading developers with over 12 million square feet under construction in Metro Vancouver, Victoria, Calgary, Toronto, Seattle, a... Show more

 • Promoted

Brand Manager: Grow Plant-Based Brands with Impact

Village Farms International Inc.Delta, Metro Vancouver Regional District, CA
Full-time

A leading plant-based products company seeks a Brand Manager in Delta, Canada.The successful candidate will manage brand strategy, oversee campaign execution, and ensure brand consistency across ch... Show more

 • Promoted

Brand & Innovation Marketing Manager

Agrifoods International Cooperative LtdBurnaby, Metro Vancouver Regional District, CA
Full-time

A prominent food company is seeking a Marketing Manager to join their team in Burnaby, BC.This role is responsible for developing and executing innovative marketing strategies to drive brand growth... Show more

 • Promoted

Manager, Communications

Brainhunter Systems LtdVancouver
Full-time

The BC Cancer Foundation is at the forefront of a transformative era in cancer research and care.As the fundraising partner of BC Cancer, we are driving bold initiatives that inspire hope and save ... Show more

 • Promoted

Market Strategy and Partnerships Manager

FeverVancouver, Metro Vancouver Regional District, CA
Full-time

Market Strategy and Partnerships Manager.Hey there! We’re Fever, the world’s leading tech platform for culture and live entertainment.Our mission? To democratize access to culture and entertainment... Show more

 • Promoted

Director of Brand and Communications Role

VersatermVancouver, Metro Vancouver Regional District, CA
Full-time

Transform public safety communication as the Director of Brand and Communications at Versaterm.This role amplifies the company’s narrative and boosts brand presence worldwide.You will shape and exe... Show more

 • Promoted

CELPIP Brand Growth Manager

Prometric Ireland LimitedVancouver, Metro Vancouver Regional District, CA
Full-time

Enhance the reputation of the CELPIP test as a Brand Growth Manager specializing in academic relations.Foster partnerships with Canadian and international educational institutions to drive admissio... Show more

 • Promoted

Remote Brand Director: Transform Storytelling & Impact

World Vision CanadaVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

A leading non-profit organization in Canada seeks a Director of Brand to lead its strategic brand communications and overall brand strategy.This role involves overseeing creative campaigns and ensu... Show more

 • Promoted

Brand and Community Lead

RewindVancouver, Metro Vancouver Regional District, CA
Full-time

Rewind protects the critical data that powers businesses of all sizes by backing up cloud data in apps like Jira, GitHub, Confluence, and Shopify.We are backed by Insight Partners, Inovia, Bessemer... Show more

 • Promoted

Strategic Communications Lead

Centre ChurchVancouver
Full-time

A community-focused church in Vancouver seeks a Communications Manager to enhance communication and digital presence.This role involves executing clear and engaging communications, managing social ... Show more

 • Promoted

Manager, Brand & Communications

PNEVancouver
Full-time +1

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories.This 116-year-old, non-profit organization has an ... Show more

 • Promoted

Remote Brand Marketing Manager for Lead Generation and Strategy

Comrade Digital MarketingVancouver, Metro Vancouver Regional District, CA
Remote
Full-time

Drive impactful marketing strategies as a Remote Brand Marketing Manager, specializing in lead generation for diverse industries.Combine your expertise in SEO and PPC to streamline the marketing pr... Show more

 • Promoted

Social & Community Brand Manager

Scribd, Inc.Vancouver
Full-time

Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.We support a culture where o... Show more

 • Promoted

Results-Driven Marketing Manager Focused on Brand Development

ALUULAVancouver
Full-time

Be the catalyst for brand evolution as a Results-Driven Marketing Manager.Spearhead marketing strategies that enhance brand presence and support commercial growth amid innovation.In this collaborat... Show more