Director of Sales Operations

About Love Recruitment International

The leading international fitness & leisure recruitment specialists. Trusted by the industry's best businesses since 2015. Service. Delivery. Always.

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Director of Sales Operations - Merrithew

Location: Toronto (Hybrid)
Salary: Up to $130,000 CAD + bonus + benefits

Love Recruitment are proud to be supporting a global fitness and wellness organisation on the search for a Director of Sales Operations.

This is a senior leadership opportunity for a commercially focused operations specialist who thrives on building scalable systems, improving sales performance and enabling international growth.

Working across multiple brands and global markets, you will play a critical role in shaping the commercial operating framework that supports sustainable revenue expansion. You will sit at the centre of collaboration between Sales, Marketing, Finance and Product teams, ensuring pipeline generation, CRM governance, pricing strategy and forecasting processes are aligned and delivering measurable impact.

The Opportunity

You will take ownership of strengthening the commercial engine that drives inbound demand, pipeline velocity and global sales execution.

This includes leading campaign-driven pipeline initiatives, implementing best-practice CRM processes, maintaining pricing discipline and delivering clear performance insight to senior leadership.

You will partner closely with regional commercial leaders to standardise processes, improve lead conversion performance and create consistency across international markets.

Key Responsibilities

Pipeline Strategy & Commercial Performance

• Design targeted initiatives to generate high-quality inbound opportunities

• Establish clear pipeline targets across regions and customer segments

• Implement structured lead qualification frameworks and optimise conversion rates

• Improve response speed and ensure seamless handover between marketing and sales

CRM & Sales Infrastructure Leadership

• Own global CRM governance, data integrity and reporting standards

• Develop scalable workflows, automation and process documentation

• Partner with internal stakeholders to enhance the commercial technology ecosystem

Pricing Governance & Revenue Optimisation

• Maintain consistent global pricing frameworks

• Establish discount approval processes and commercial compliance standards

• Align pricing strategy with margin targets and growth objectives

Forecasting & Commercial Insight

• Lead forecasting cycles and support strategic revenue planning

• Develop dashboards and performance metrics for senior leadership

• Translate sales data into actionable insights that drive performance improvement

Cross-Functional Collaboration

• Partner with Marketing on campaign performance, segmentation and pipeline routing

• Work closely with Finance, Product and Operations teams to ensure commercial alignment

• Support sales enablement through process improvement and training initiatives

About You

This opportunity will suit a strategic, analytical and highly collaborative sales operations leader who enjoys building structure, improving performance and enabling teams to succeed.

You will ideally bring:

• Proven leadership experience in Sales Operations, Revenue Operations or Commercial Strategy

• A track record of improving pipeline health, forecasting accuracy and sales conversion metrics

• Strong experience implementing CRM platforms and commercial reporting frameworks

• Confidence operating within international and matrix environments

• A proactive, solutions-focused mindset with the ability to balance strategy and execution

Apply Now

Your recruiter for this role is Abhi Lakhina, MD and Founder at Love Recruitment international, and can be contacted simply by applying for the role below. Abhi and Love Recruitment specialise in recruitment for the whole fitness & leisure sector and work on a number of jobs in the fitness & leisure industry. If keen to be considered please ‘Apply Now’.