Director, Retail Finance Marketing

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

Join Fairstone as a Director, Cards and Retail Finance Marketing reporting to Emilie Boulay and be part of our talented and growing team!

Position Overview:

We’re looking for a seasoned results-oriented marketing professional to lead the Cards and Retail Financing Marketing teams. The successful candidate will support the business in Marketing Planning and be responsible for its execution and KPI success. Leading a team of highly skilled Marketers and working across the organization, this role will unlock best in class programs and solutions that enable the successful delivery of our partner commitments and build success for our collective businesses.

This Cards portfolio consists of multiple products including Walmart Rewards Mastercard, Walmart Rewards World Mastercard, and Home Trust Visa products. The successful candidate will focus on maximizing account growth, driving activation and engagement, enabling innovation, and enhancing value perception across them all.

The Retail Financing portfolio consists of thousands of Merchant relationships, with key strategic partners like Best Buy, Ashley Furniture and the Dufresne Group. The successful candidate will provide thought leadership in building successful Marketing programs to drive their unique business needs and support growth in their retail financing businesses.

About the role:

Reporting directly to the Vice-president, this role has the following responsibilities:

• Build, develop and lead a talented group of Marketing professionals in support of the Cards and Retail Financing portfolios.
• Support the business in the development and successful delivery of the marketing plan to meet targets across both portfolios, leading multi-channel customer acquisition, engagement, and retention strategies.
• Measure results of all marketing initiatives and ensure yearly initiatives drives KPIs to meet plan
• Work closely with Analytics teams to identify data driven lifecycle opportunities to deepen customer relationships and drive business outcomes.
• Work with Internal and External creative partners to establish the creative strategy and be accountable for final review and approval of omni channel creative and messaging
• Lead the team on marketing initiative development ensuring campaigns are on-strategy and appropriate approvals are secured, uniting stakeholders around a unified visual brand, marketing and communication presence
• Represent Marketing in key Partner communication forums and meetings, providing thought leadership, sharing results and securing alignment on recommendations. Proactively bring forward opportunities to strengthen our relationships and build competitive advantage.
• Establish and monitor key performance indicators across the portfolios, engaging with Marketing Operations and Analytics to create timely dashboards and reports.
• Identify opportunities across Cards and Retail Financing portfolios to leverage learnings and create synergies for the benefit of both.
• Manage planning, budgeting, resourcing and prioritization across teams
• Responsible for vendors’ compliance, campaign performance, and quality

What we’re looking for:

• 10+ years of credit card marketing experience including branding, creative, research, media, digital marketing, and direct marketing
• 5+ years of marketing leadership and people management
• Experience working with strategic partners and supporting a shared delivery of program success
• Ability to propose solutions to complex and unique challenges and execute to completion
• Extensive experience in leading the sizing of new business opportunities, assessing customer impacts, and making strategic recommendations
• Experience in developing and executing plans, meeting deadlines and operating in an agile/sprint environment
• Ability to rapidly assimilate new ideas and be able to communicate effectively with various cross-functional teams
• Strong analytical skills and data-driven thinking to drive business insights
• Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
• Proven ability to effectively work with team members, business users and technical staff
• Presentation skills required with abilities to successfully influence and drive direction to accomplish department goals
• Bilingualism a strong asset

Working Conditions:

• Hybrid environment in one of our corporate office locations (Toronto, ON, London, ON, Montreal, QC)

What you’ll love about working here:

• Award-Winning Culture: We’re proud to be recognized as a and one of by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life’s big moments.
• Community Impact: One paid volunteer day to give back to causes that matter to you.

What you can expect - pay & process:

• Expected base salary range is $100,000 - $140,000 , plus the opportunity to earn an annual incentive bonus tied to performance
• This posting is for an existing vacancy within our organization.
• Artificial intelligence may be used in parts of the recruitment process.
• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we’d like to hear from you! Please submit your application and we’ll contact you if you become selected for first stages of the interview process.

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