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Lead Generation & Outreach - Regulated Markets - markham
Lead Generation & Outreach - Regulated Markets - markhamPromising Talent Agency • markham, on, ca
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Lead Generation & Outreach - Regulated Markets - markham

Lead Generation & Outreach - Regulated Markets - markham

Promising Talent Agency • markham, on, ca
30+ days ago
Job type
  • Full-time
Job description

📝 Contractor Role. This is a freelance/contractor position, so you’ll be responsible for managing your own taxes and invoicing.

🌍 Fully Remote.


🚀 In a Nutshell

We are looking for a Lead Generation & Outreach Specialist to drive new customer acquisition and revenue growth across our businesses in medical aesthetics, consumer health, and finance, working with both B2B and B2C prospects. This role combines prospecting, multi-channel outreach, data management, and coordination with sales, with a strong focus on fast execution and measurable results.

This is an individual contributor role with high accountability for pipeline generation, conversions, and revenue.


Key Responsibilities

  • Plan, execute, and optimize campaigns across email, SMS, voice, fax, and direct mail.
  • Identify, scrape, segment, and enrich leads; maintain clean, updated databases.
  • Handle multiple sending domains/subdomains to optimize deliverability, warm-up, and campaign performance.
  • Coordinate with sales teams for timely follow-ups, share lead insights, and align messaging with sales strategies.
  • Track metrics (open, click, reply, conversion, revenue) and make data-driven adjustments to copy, timing, targeting, and channels.
  • Ensure outreach complies with industry regulations and privacy laws.
  • Draft highly persuasive, personalized copy for all outreach channels.
  • Produce reports on outreach effectiveness and propose actionable improvements.
  • Run A/B tests on messaging, channels, sequences, and formats to maximize engagement and conversions.

Requirements & Skills

  • 3+ years in lead generation, demand generation, or sales outreach.
  • Proven experience in a regulated industry, such as healthcare, Nutra/consumer health, medtech, pharma, or finance.
  • Experience in industries like affiliate marketing, performance marketing, or other high-speed, results-focused environments.
  • Proven success generating high-value clients.
  • Skilled in email, SMS, voice messages, fax, and direct mail campaigns.
  • Strong research, scraping, segmentation, and enrichment skills.
  • Able to write persuasive copy that drives replies, meetings, and conversions.
  • Understanding of marketing and sales funnels and their role in conversions.
  • Comfortable with CRMs, email automation, and lead tracking tools.
  • Results-oriented, able to work independently, and continuously improve campaigns.

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Lead Generation & Outreach - Regulated Markets - markham • markham, on, ca

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