AI Generative Director

Company description

The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed and deployed by our team. No matter the channel, we seek to create experiences and content that leaves a long-lasting impact. And to do it saving you time and money, while still getting you to the best quality product.

Overview

We’re building the future of AI driven advertising and we need a senior creative who can lead it. Our AI Production division is growing fast. We already have execution talent. Now we’re looking for the person who sets the bar. This is not a prompt operator role. This is not a tool specialist role. This is a creative leader role for someone with taste, narrative instinct, and the technical fluency to turn generative systems into real campaign work.

You will define how AI shows up creatively in execution.

You will:

• Shape storytelling across AI-driven campaigns.
• Set the visual language and aesthetic direction.
• Creative mentorship within the direct team.
• Act as an animation director or live action director but for Ai.
• Architect prompt strategies that go beyond "good outputs" and into brand work.
• Lead creative and client presentations with authority.
• Mentor and elevate AI Content Creators.
• Push us into new territory through experimentation and systems thinking.

You are the bridge between concept and computation.

What Makes You Right for This

You are creative first. Filmmaker. Photographer. Designer. Motion artist. Hybrid maker.

You understand composition, pacing, tone, mood, and narrative structure instinctively. You know what feels premium and what feels derivative. But you’re also systems minded.

You:

• Explore generative design, automation, and modular workflows.
• Understand node based systems such as ComfyUI, or similar procedural environments.
• Think in structures, not just outputs.
• Build repeatable creative frameworks instead of one-off experiments.
• Stay ahead of emerging AI tools without chasing hype.

Responsibilities

Creative Leadership

• Lead concept development for AI powered campaigns.
• Define visual and narrative standards for the division.
• Elevate output quality across all generative work.
• Translate brand strategy into breakthrough AI executions.

Generative Systems & Workflow Innovation

• Develop prompt architectures that scale.
• Build and refine automation pipelines.
• Experiment with procedural and node based systems to accelerate creativity.
• Prototype new AI driven production methodologies.

Client & Internal Authority

• Present AI work clearly and confidently to clients.
• Articulate creative rationale, not just technical mechanics.
• Partner with creative, accounts, production, and post-production to push ambitious ideas through.
• Act as a visible thought leader in AI creativity.

Qualifications

• 6 to 10+ years in a creative discipline within an agency or production environment.
• Portfolio demonstrating strong taste and narrative capability (regardless of it being Ai).
• Demonstrated experimentation with generative tools and procedural systems.
• Comfortable leading rooms internally and externally.

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is CAD $130K -$140K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email atinquiries@publicisna.com