Adobe Marketing Manager

The RoleWe are hiring an experienced Adobe Marketing Manager specializing in Analytics and Insights who has a solid handle managing Adobe Implementations to manage customer’s integrations and optimization of Adobe Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimiser (AJO), and Adobe Campaign (ACC).Key ResponsibilitiesOversee the implementation, configuration, and optimization of Adobe Experience Platform (AEP), Adobe Journey Optimiser (AJO), and Adobe Campaign (ACC).Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).Manage and mentor a team of MarTech specialists, developers, and analysts.Develop and execute MarTech strategies that align with business goals and enhance customer experienceTransform business requirements into technical specifications.Design / architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.Monitor and analyze the performance of marketing technologies providing recommendations on performance improvements for running large, bulk campaigns.Be familiar with various marketing automation platforms with experience migrating to Adobe Campaign suite.Conduct training sessions for end-users and team members to ensure effective use of marketing technologies.Requirements8+ years’ experience managing customer lifecycle campaigns using Adobe Campaign (ACC), Adobe Journey Optimiser (AJO) enhancing user engagement through segmentation and automated personalized journeys 8+ years’ experience using Adobe Experience Manager (AEM), Adobe Experience Platform (AEP)Minimum 8 years of experience in MarTech, with at least 8 years in a Architect / Lead roles.At least 7+ years’ experience with Architect Adobe Campaign v6 / v7 / Standard

• At least 8+ years of technical hands-on experience on the Adobe Campaign
• At least 8+ years of Integration experience integrating through API / Batch / FDA
• Strong knowledge of integrating MarTech platforms with snowflake, CMS, and analytics tools.At least 5 years hands on experience SQL (Oracle / SQL Server / PostgreSQL) 5 years of hands-on experience using SQL for data integration, enabling robust audience profiling and enhanced segmentationAt least 5 years hands on experience Programming experience (JavaScript / Java / VB / C# / PHP)
• At least 5 years’ hands on experience working on Interaction serverAt least 5 years’ hands on experience working on Message CenterWell versed with marketing operations, email deliverability
• At least 5 years’ working experience with other Adobe experience products including Analytics, Audience Manager, Target, RTCDP (Ability to integrate AJO to 1+ years working with Workfront for project management and resource planning.Strong analytical, problem solving, strategic planning and execution skills.Excellent verbal and written communication skills.Excellent customer service and interpersonal skillsBachelor’s or Master’s degree in computer science, Information Technology, Marketing, or a related field. Preferred QualificationsExperience working in Agile development environments.Understanding modern marketing principles and practices.Experience with cloud platforms such as Snowflake, AWS, Azure, or Google Cloud.Experience on Marketo (Marketing Automation)Prior exposure to other campaign platform UNICA, Aprimo Marketing Studio, ELOQUA etc.Experience in front end technologies, HTML5, JS, Jquery and framework technologies (e.g. Spring / Hibernate / . LESS)