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General Sales Manager
General Sales ManagerPattison Media • Okanagan , British Columbia
General Sales Manager

General Sales Manager

Pattison Media • Okanagan , British Columbia
30+ days ago
Job type
  • Full-time
Job description

Okanagan Division

We are seeking an experienced Sales Manager with strong leadership skills to lead our high-performance sales team in the Okanagan. This position oversees our 2 markets located in Kelowna and Vernon and will be based in the central Okanagan. This role goes beyond driving revenue—it’s about mentoring a team, building lasting client relationships, and positioning Pattison Media as the leading partner to serve our local radio and digital clients in a highly competitive, multi-market, multi-product division.

This position reports to the Director of Non-Metro Sales.

Responsibilities

  • Lead, mentor, and inspire a team of sales professionals to meet and exceed performance goals.
  • Maximize advertising revenue on radio and digital platforms, while managing key accounts and long-term relationships.
  • Establish local sales budgets in conjunction with Director of Sales, Non-Metro markets and General Manager.
  • Foster a culture of collaboration, accountability, and innovation within the sales team. Drive accountability within the team to ensure consistent delivery on goals and client expectations.
  • Identify opportunities for team members to grow professionally and provide ongoing coaching and training.
  • Develop and implement a rolling 12-month business plan to achieve quarterly and annual budget goals.
  • Build and maintain a strong working relationship with programming, traffic, creative, production, promotions, digital and financial departments

Qualifications

  • Demonstrate ability to build, manage, and lead high-performing sales teams.
  • Strong analytical skills with the ability to develop and execute successful sales strategies.
  • Exceptional communication, negotiation, and relationship-building abilities.
  • Proficiency in CRM platforms, sales analytics, and other relevant tools.
  • Experience selling local digital media.
  • Must have a valid driver’s license, reliable vehicle, and authorized to work in Canada.

What we offer

  • Competitive salary with performance-based bonuses.
  • Comprehensive benefits, RRSP matching and paid time off.
  • Leadership role with opportunities to shape the future of the company.
  • Professional development programs to support career growth.
  • A collaborative, innovative, and mission-driven work culture.
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General Sales Manager • Okanagan , British Columbia

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