Manager, Marketing Communications, CWB Foundation

Your expertise shapes our business

At the CWB Group, we find fulfillment and inspiration knowing that we are performing meaningful and purposeful work. Every day is a new adventure with opportunities to learn from industry leaders and, most importantly, from each other. When you join the CWB Group, you become part of a diverse and inclusive, tight-knit team passionate about making a global impact.

The CWB Welding Foundation, founded in 2014 is a national not-for-profit charitable organization affiliated with the CWB Group. The Foundation builds partnerships between industry, education and government that enable Canadians to build great careers in the welding industry, through encouraging awareness, training, and the promotion of best practices through a quality educational experience, impartial advocacy and greater accessibility for all those interested in exploring future opportunities in skilled trades and a welding-related career.

Our commitment to Diversity, Equity and Inclusion (DEI)

The CWB Group believes that diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented employees from a diverse candidate pool.

Work with us and achieve your career goals

For almost 75 years, our employees have been the backbone of our business, driving our success and extraordinary reputation. We challenge our employees to take charge of their careers and provide growth opportunities, tools and resources to reach their goals.

What to expect:

The Manager, Marketing Communications, CWB Foundation has primary responsibilities for the strategy, development, execution and oversight of all aspects of marketing, communications, sponsorship and events for programs, grants and overall visibility of the CWB Foundation. This includes development and planning for program execution, reporting, storytelling, and special events held to promote the value and impact of the Foundation’s investments and programs with all stakeholders including CWB colleagues, educators, government, corporate and industry donors, sponsors and program partners and participants. This role includes the development of comprehensive work plans for all Foundation communications and be responsible for publications and written materials used across media platforms with internal and external partners, incorporating and evaluating qualitative and quantitative metrics of success. The individual in this position reports to the Foundation’s Executive Director, and works directly with the Program Team, Development Team and other members of the Marketing and Communications team, collaborating with program sponsors and co-investors, stakeholders and CWB Group business units including the CWB Association and Centre of Innovation. The Manager, Marketing Communications is responsible for the development and financial reporting and management of the marketing and communications budget.

This includes:

Marketing and Communications Development and Leadership

• Ensures marketing plans, campaigns, and events are aligned with the broader strategic goals of the Foundation, particularly around brand visibility and advocacy, partner development and community engagement.
• Translates the Foundation’s strategic priorities into actionable marketing initiatives and development campaigns, supporting both program promotion and positioning of the Foundation with external partners.
• Acts as the key liaison between marketing efforts and the Program and Development teams, aligning event planning, communications, and promotional activities.
• Support and lead the development of thought leadership content and storytelling from impact data including cases for support, program briefs, and reports in alignment with the Foundation’s strategic goals.
• Financial oversight over Marketing and Communications budget and contributing advisor to planning and execution in alignment with budget.

Partner Relationship Management

• Develop and support the execution of communications strategies that support partner development including email marketing, social media, development campaigns and program promotion.
• Support reporting and strategic communications efforts for internal partners, including CEO communications support, board reporting and other areas of CWB Group that align with the Foundation’s mandate.
• Develop and champion the sponsorship and events strategy, driving the Foundation’s goals through strategic partnerships.
• Arrange interviews and news conferences when necessary and be the main point of contact for media relations.
• Work to steward current and potential donors/partners according to agreements, including media events and other recognition activities and prepare supporting communications as required

Government and Media Relations

• Support media crisis and issues communications for internal and external distribution.
• Develop media materials, speaking notes and key messages to support exposure opportunities.
• Collaborate with CWB Group’s Government Relations and corporate communications strategies that relate to, and can leverage and support, Foundation programs and initiatives.
• Build and maintain government relations and media contacts relevant to Foundation programs and thought leadership/advocacy initiatives.

Managing and Developing Employees

• Conduct performance management evaluation of employees and develop ongoing improvement plans.
• Ensure individual employee competency (interest and ability) in the delivery of multiple products and services through the development and implementation of individual development plans.
• Monitor individual and team progress towards goals, objectives and business plans and communicates ongoing progress, checks for variances and takes corrective actions as necessary.
• Recognize employees for the achievement of action plans, development plans and the execution of their role’s responsibilities.

Other duties as assigned:

This position will report to the Foundation Executive Director, and work directly with the Programs Team and other members of the Marketing and Communications team, collaborating with program sponsors and co-investors, stakeholders and CWB Group Marketing and Communications partners, and other CWB business units. CWB is adopting a remote-first working model, where employees will work from their home office, servicing the client within their specified areas either remotely or in person. We are embracing radical flexibility, where employees are encouraged to work a schedule that works best for them, their team, and their clients.

What you bring to the table:

• A combination of post-secondary Marketing education and experience
• 4-7 years’ experience in a relevant role
• Project management experience
• Excellent written and verbal communications skills
• Ability to design and implement strategic campaigns for unique audiences including email communications, report content and design, and social media
• Proficient using Microsoft Office, especially Outlook, Word, Excel and PowerPoint
• Knowledge of industry and government landscape
• Attention to detail and high accuracy of work
• Ability to prioritize and manage multiple projects concurrently and work within scheduled timeframes landscape