Director of Partnerships

Foundation is a remote B2B content marketing agency helping SaaS clients grow through SEO, content, and strategic distribution. We work with ambitious global brands, and we’re scaling fast. But we’re doing it through relationships, not cold outreach.

The mission of the Partnerships Manager is to build and nurture a referral ecosystem that generates consistent, high-quality business opportunities through trusted advisor relationships. This role combines natural networking ability with systematic relationship management. Owning the entire partnership lifecycle from identification through deal closure.

Key Responsibilities:

• Identify and develop relationships with fractional CMOs, marketing consultants, agency partners, VCs, private equity groups, and other professionals who serve B2B SaaS companies.
• Own the complete partnership lifecycle: initial outreach, relationship nurturing, referral activation, and deal closure on partner-sourced opportunities.
• Create and execute systematic touchpoints that keep Foundation top-of-mind with partners without being transactional.
• Handle inbound partner referrals—taking the initial call when a partner introduces a prospect and guiding them through our sales process.
• Structure mutually beneficial partnership agreements and manage our referral compensation program
• Expand our partnership ecosystem by identifying new categories of potential partners we haven't tapped into yet.
• Build repeatable frameworks for partnership development, tracking, and activation that can scale over time.
• Report on partnership quality, referral volume, pipeline health, and revenue generated (not vanity activity metrics).

You Might Be a Fit If You:

• Genuinely enjoy building relationships and creating value for others. This isn't about transactional networking.
• Value quality over quantity. You'd rather cultivate 15 deep partnerships than have 150 surface-level connections.
• Are comfortable operating independently with minimal oversight; you don't need someone telling you who to call or when.
• Thrive on turning conversations into opportunities, and opportunities into closed business.
• Prefer building long-term recurring revenue streams over chasing one-off deals.
• Take pride in being a trusted resource and connector within your professional network.
• Understand that professional services are bought differently than products. Relationships and timing matter more than features and benefits.

Required Experience:

• 3-5+ years in business development, partnerships, or consultative sales (B2B professional services or SaaS preferred).
• Demonstrated track record of building relationships that generate revenue; you've done this before and can show us how.
• Experience qualifying opportunities and knowing when to push versus when to nurture.
• Proven ability to manage complex sales cycles in consultative environments.
• Excellent communication skills; able to represent Foundation's expertise while building authentic rapport.
• Experience managing partnership or referral programs (bonus: including compensation structures).

Nice-to-haves:

• Existing relationships with fractional CMOs, marketing consultants, or B2B SaaS advisors.
• Experience in marketing agencies or professional services firms.
• Deep understanding of B2B SaaS marketing challenges and how agencies solve them.
• Active participation in communities where our ideal partners congregate (Collective 54, Pavilion, etc.).

Not Looking For:

• Sales leadership experience or desire to build/manage a team (this is an individual contributor role).
• Experience with high-volume cold outreach or SDR methodologies (we specifically don't do that).
• Interest in developing sales strategy or building processes (you'll execute, not architect).

What Success Looks Like:

• You've built a growing portfolio of active, revenue-generating partnership relationships.
• Partner-sourced opportunities are filling the pipeline with strong conversion rates.
• You're consistently closing revenue targets through the partnership channel.
• Partners are satisfied and engaged, as evidenced through regular touchpoints and positive feedback.
• New partnership relationships are activating quickly and generating referrals.
• Referral program participation is growing as more partners see value in working with Foundation.

Metrics:

• Number of active, revenue-generating partnership relationships.
• Pipeline value and conversion rate of partner-sourced opportunities.
• Revenue closed from partnership channel.
• Partner satisfaction and engagement (measured through regular touchpoints and feedback).
• Time-to-activation for new partnership relationships.
• Referral program participation and growth.

Location, Timezone & Work Setup

• Work Setup: Fully remote + Full Time (Monday to Friday, flexible hours focused on results not activity)
• Structure: You'll work directly with Ross Simmonds (Founder/CEO) and our VP of Growth
• Primary Target Locations: North America preferred (need reasonable time zone overlap for partner meetings) Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $80k – $110k CAD / year base salary (commensurate with experience and existing network) + Uncapped commission on partnership-sourced revenue
• How We Set Compensation: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply

1. Fill in the Culture Index survey: https://go.cultureindex.com/p/C3SO5kA4hd6Db0VP4
2. Apply through the application form.