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Blurb
Director of ProductBlurb • AB, Canada
Director of Product

Director of Product

Blurb • AB, Canada
30+ days ago
Job type
  • Full-time
Job description
Director of Product Location: Remote Reports to: CEO Team: Product & Engineering About Blurb.fm At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform. Our mission is simple: help media companies unlock growth through high-volume, high-impact content. The role Were looking for a Director of Product to own product direction and platform strategy at Blurb. This is a hands-on leadership role. Youll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale. The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement. What youll do Own product direction & platform strategy Own end-to-end product direction across Blurbs platform Translate business goals, deal requirements, and revenue priorities into product strategy Decide what to build now vs later, and clearly explain tradeoffs Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization Build scalable systems Design workflows and systems that scale efficiently across large and complex catalogs Partner closely with engineering to define scope, sequencing, and system constraints Anticipate reliability, scale, and operational failure points early Make ideas concrete Take vague or high-level ideas and turn them into clear, testable product direction Use lightweight artifacts — flows, examples, prototypes — to align stakeholders Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work Partner with design & engineering Work closely with Product Designers (where applicable) to: Frame problems clearly Set quality bars Give actionable feedback Collaborate deeply with engineering on: Scope and sequencing Tradeoffs between speed, quality, and scale Partner with the Design Department focused on template and motion design to: Ensure product and design systems stay aligned through the video generation pipeline Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together Represent product internally and externally Act as a product voice in client-facing conversations Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders Help align expectations with what the platform can realistically support Balance transparency with protecting the team from overcommitment Drive alignment and momentum Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions) Keep the team aligned on priorities and decisions Reduce rework by clarifying direction early What youll bring At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes Demonstrated ability to define and drive end-to-end product strategy, not just manage execution Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality Systems and platform thinking; you see how parts connect and scale Comfort operating with ambiguity and incomplete information Excellent collaboration skills with engineering, design, and leadership Clear, confident communication of product intent to both internal and external audiences Experience thriving in early-stage or high-ownership environments Bonus points Hands-on product design experience (Figma, flows, prototyping) Founder or early leadership team background Experience with media, content platforms, or creator ecosystems
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Director of Product • AB, Canada

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