Senior Demand Marketing Manager

Ottawa’s tech sector is growing, and so are the opportunities! If you’re exploring your next role in tech, Work in Ottawa can help you learn about leading employers and exciting careers in Canada’s capital. Led by Invest Ottawa, the city’s lead economic development agency, this initiative works alongside tech companies, recruiters and search firms, and community partners to spotlight the incredible innovation happening here and help connect great people with great opportunities. We are excited to partner with Recollective to attract top talent for a Senior Demand Marketing Manager position. Who We Are Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. Launched in 2011, Recollective is recognized in the top 20 in the 2025 GRIT50 ranking of the world’s most innovative suppliers in the market research industry. Thousands of the world’s most innovative market research agencies and enterprises choose Recollective. As a fast-growing tech company headquartered in Ottawa, Canada, we have very ambitious goals and we’re not slowing down. We like to dream big, get things done and have fun while doing it. Interested? Apply today! Find out more about us and our story here! Scope of the Role Role duration: April 1, 2026 – August 31, 2027 (Parental Leave Coverage) Salary Range (annually): $109,000-$133,000 CAD Apply for the role here: https://recollective.bamboohr.com/careers/100 We are searching for a Senior Demand Marketing Manager to develop and implement strategies to generate sales opportunities and revenue for the company for a fixed-term engagement ending August 31, 2027. As the Senior Demand Marketing Manager reporting to the VP of Marketing, you will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and AI search marketing; and optimizing the use of our website as a lead generation channel. The ideal candidate will have extensive experience in demand generation and a deep understanding of the sales process along with strong analytical and communication skills. Role Responsibilities Campaign Creation; identify and build new marketing activities in HubSpot that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets Paid; directly manage paid social, paid search and retargeting channels Inbound Lead Nurture; help guide SDR campaigns, set goals for conversion of leads to opportunities Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives Lead Management; track and optimize lead lifecycle and conversion rates Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts Assist in landing page, email and ad content development to target customers throughout the customer lifecycle Required Skills and Experience 4-6 years of experience in demand generation or a related field, ideally in Tech Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce) Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth Strong analytical skills, with experience analyzing data and making data-driven decisions Knowledge of SaaS sales process and strategies Excellent communication and collaboration skills Post-secondary degree in marketing or related field Experience in the market research industry is a plus Experience in B2B and B2C marketing is a plus Knowledge of data analysis and visualization tools, such as Tableau, is a plus Location This position is open to all applicants located in Canada, although preference will be given to those located in Ottawa and those willing to work within the Eastern Time Zone. We support a flexible, remote-friendly environment. For those in the Ottawa area, we offer a 'choice-based' hybrid model—giving you the autonomy to work from home, or from our modern headquarters. With paid parking and our CEO on-site daily, we’ve created a space that makes coming into the office easy and valuable for those looking for direct connection and leadership accessibility. Take a 3D tour of our beautiful head office in downtown Ottawa (World Exchange Plaza). ________________________ Working at Recollective Some people excel in a more formal hierarchy, with a precise job description, a standard 9-5 routine or an environment where your path forward is pre-defined in a traditional way. This is not that kind of place. At Recollective, everyone is a driver - there are no passengers and no excuses as we continue to build our company together. If you are customer-obsessed, inspired to find your own new challenges and opportunities, energized by fast-paced change, and driven to blaze our own trail… you will love it here . Our Core Values Our core values serve as our compass, helping us maintain our corporate culture by hiring candidates with aligned values, shaping our programs and policies, and guiding our actions and decisions. Read more about each of our core values below: Transparency Drive Excellence Humanity Team Here is what else you can expect when joining Recollective in this role: Competitive compensation Benefits package 3 weeks paid vacation and a flexible statutory holiday policy We value the time and effort you put into your application. Every application is reviewed by a real person to give each candidate the attention they deserve. Artificial intelligence tools may be used to assist in the screening or assessment of applications for this position, but final hiring decisions are made by the selection team. _________________________________________________________________________ Recollective is an equal opportunity employer and welcomes applications from all qualified individuals including women, Indigenous peoples, people with disabilities and racialized people, people from gender and sexually diverse communities. We want to be sure that everyone is able to participate fully and equally in our selection process. If you are selected for an interview, please let us know if you require any special accommodation. Recollective is committed to protecting our job applicant's personal information. We gather, store and handle data fairly, transparently and with respect towards individual rights. By applying, you declare that you have read, understand, and consent to our Job Applicant Privacy Policy. We would like to thank all applicants for their interest in our company, however, only those candidates selected for an interview will be contacted by our Talent Acquisition team . - 'Work in Ottawa' utilizes a secure, closed AI environment for the initial screening of resumes, ensuring your data remains safe while helping us efficiently identify top candidates. We encourage all applicants to apply, even if you do not meet every requirement if you possess relevant skills, enthusiasm and eagerness to grow, we want to hear from you! To enhance your visibility, consider including relevant keywords in your resume.