Marketing & Public Relations Manager

Job Description

Marketing & Public Relations Manager

Through your passion and motivation, you oversee the hotel's marketing, brand identity and communications. This is a full-time salaried position based on-site at Fairmont Vancouver Airport.

What you will be doing:

• Produce, maintain and communicate marketing plans, calendars and tactics to support the department's strategic direction and its role in achieving wider business goals and objectives
• Report on overall effectiveness of hotel marketing and public relations campaigns and contribute to hotel debriefs for future learning and improvement
• Serve as brand steward, maintaining brand standards and providing oversight across the business on adherence to our brand positioning
• Oversee creative development and design for all marketing activities (including but not limited to copy writing, photo management and graphic design for email newsletters, websites, advertising, hotel collateral and restaurant menus)
• Manage content updates fairmont.com, fairmont-vancouver-airport.com, globeyvr.com and other third party sites
• Oversee the hotel’s social media strategy including: content, posting schedule, engagement metrics, reputation management and paid campaigns
• Lead photo/video shoots, including sourcing suppliers, planning, creative direction and on-set guidance
• Manage annual budget, monthly forecast and accruals for expenses related to marketing and public relations
• Support Food & Beverage team and other departments with planning of seasonal events and product launch/activations
• Work with revenue management to determine need periods and support with tactical marketing
• Work with operations to develop new and unique offerings to enhance the guest experience, drive revenue and create new stories
• Liaise with partnership agencies to ensure maximum exposure for the hotel (Visit Richmond, Destination Vancouver, Destination BC, YVR, etc.)
• Work with Regional Digital Marketing on regional initiatives and property level campaigns
• Work with Regional Public Relations on regional initiatives and property level activities including media relations, media hosting and release writing
• Maintain knowledge in and provide recommendations for emerging trends across the industry as well as wider brand and marketing applications
• Other duties as assigned

Qualifications

Your experience and skills include:

• Diploma or degree in a related discipline and minimum 5 years’ previous experience in a marketing/communications role, with at least 2 years in a managerial capacity
• The communications trifecta: excellent written and verbal communication skills, highly organized and detail-oriented, and above all, a team player.
• Highly motivated self-starter capable of delivering on a diverse range of projects, often involving tight deadlines and competing priorities
• Proficiency in Adobe InDesign, Adobe Photoshop, Adobe Illustrator and MS Office applications
• Proven organizational planning and project management skills
• Digital marketing and social media experience

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS