Marketing Coordinator

Description

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MARKETING COORDINATOR

The Marketing Coordinator contributes to the development and implementation of the brand’s marketing strategies. In this role, they support the Marketing Manager in managing digital platforms related to audience engagement. This includes maintaining an editorial calendar for offers and promotions, social media posts, and other marketing activities.

RESPONSIBILITIES

• Maintain an editorial calendar for offers and promotions, social media posts, and other marketing activities
• Manage social media campaigns across all platforms
• Create engaging content and visuals for social media, newsletters, and the website
• Update the website and optimize its content to improve engagement and increase conversions (content creation, image descriptions, etc.)
• Act as a liaison with customer service teams and external agencies to resolve issues on social media and maintain customer satisfaction and the brand’s online reputation
• Monitor the performance of SEM and social campaigns, produce reports, and provide recommendations based on results
• Apply SEO best practices to web content to drive qualified traffic, enhance the customer experience, and increase the company’s visibility on search engines
• Collaborate with external agencies and internal teams in the development and implementation of promotional tactics
• Participate in the execution of occasional events
• Conduct competitive monitoring and gather inspiration within the industry at a national level to enhance brand positioning

Location: Hybrid work.

QUALIFICATIONS

• Undergraduate university degree in digital marketing or communications, or Certificate in Social Media or any other relevant training.
• At least three years of experience in a similar position.
• Excellent command of social platforms such as Meta, Twitter, LinkedIn, YouTube, Snapchat, Tik Tok, etc. and their respective advertising platforms.
• Proficiency in the Office suite (Word, Excel, Power Point, etc.)
• Bilingual (English/French) speaking and writing
• Experience in customer service (asset).
• Knowledge of certain graphics software (Photoshop, Illustrator, Canva, etc.), video editing (Final Cut, Adobe Premiere, After Effects, etc.) and content management tools
• Excellent critical judgment
• Have a good team spirit and collaboration
• Demonstrate creativity, curiosity and interest in current events, new digital trends
• Ability to adapt, manage priorities and solve problems
• Excellent task organization skills and attention to detail
• Demonstrate initiative, proactivity and autonomy
• Availability to travel to events