Social Media & Community Lead - BUGATCHI

Social Media & Community Lead

We are seeking a highly organized and creatively driven Social Media & Community Lead to steward and grow our online community across key platforms, including website, CRM, and social. This role brings a refined point of view and proven experience building content and community strategies that spark meaningful engagement through thoughtful, curated storytelling. Partnering cross-functionally, the Lead will help elevate brand awareness by delivering seasonal narratives across digital, print, experiential, and social touchpoints.

Key Responsibilities

Content Development & Execution

• Lead the development, ongoing execution, and coordination of all written content in support of the Bugatchi brand and its business objectives.
• Execute content strategies for seasonal campaigns and special projects as needed.
• Write and deliver e-commerce copy informed by SEO and GEO best practices.
• Produce all copy for loyalty and personalization initiatives, including email, SMS, website content, and related brand programs.

Brand Voice & Editorial Excellence

• Uphold rigorous quality control standards to ensure all content is consistent, accurate, and aligned with the brand’s tone of voice.
• Assist in writing, implementing, and evolving tone and stylistic guidelines.
• Consistently apply brand writing standards and best practices across all touchpoints.
• Participate in editorial reviews and content approval meetings.

Social Listening

• Daily monitoring of brand-level conversations, sentiment, and relevant cultural or industry moments that can serve to further engage community authentically.
• Identify emerging trends, opportunities, and potential reputational risks coupled with proposed strategies to address.
• Share strategic insights to inform content direction, campaigns, brand moments.

Social Strategy & Advisory

• Evolve and refine an always-on organic social strategy aligned with brand and business goals.
• Establish guidance on tone, cadence, and content formats for each channel.
• Contribute to strategies developed for launches, seasonal moments, and brand initiatives.

Brand-Led Social Engagement

• Proactive engagement with relevant brands, media, creators, partners, and cultural conversations.
• Ad hoc reacting to timely moments that align with Bugatchi’s brand voice and positioning
• Thoughtful participation in industry and lifestyle conversations to build relevance and visibility.
• Strategic recommendations on when to engage vs. when to remain silent.
• Manage customer service inquiries, order issues, or product support; DM and inbox management; response time SLAs or service escalation.

Content Support & Counsel

• Strategic input and feedback on content development to ensure alignment with social best practices.
• Recommendations on formats, narratives, and timing to improve engagement.
• Guidance on reactive or opportunistic content opportunities.

Reporting & Insights

• Monthly reporting focused on engagement, growth, and brand resonance.
• Qualitative insights on what is working and where to optimize.
• Alignment of organic social learnings with broader marketing efforts.

Cross-Functional Collaboration

• Coordination with paid and performance marketing teams to ensure alignment
• Support on integrated campaigns, launches, and key initiatives.
• Advisory support to ensure social activity reinforces broader business objectives.
• Partner closely with marketing, creative, and e-commerce teams to align content with campaign objectives and timelines.
• Ensure copy is fully integrated with creative concepts and channel strategies.
• Build effective working relationships to secure timely feedback and approvals and meet publishing deadlines.

Operational Excellence & Workflow Management

• Maintain a disciplined content production schedule, managing deadlines across multiple initiatives.
• Ensure alignment with creative, marketing, and e-commerce calendars, updating copy across impacted channels in a timely manner.
• Complete detailed technical briefs for all copy, including site links, legal fine print, and segmentation directives.

Performance Optimization & Insights

• Leverage email, SMS, and website performance data to optimize engagement and conversion.
• Optimize processes to protect our top of mind position and reduce time to react
• Conduct competitive and linguistic trend research to inform content strategy and elevate brand relevance.

Requirements – The successful candidate should possess the following attributes and abilities:

• Bachelor’s degree in English, Journalism, Communications or similar focus.
• Minimum 3 years of experience in social media and/or marketing positions, preferably for a luxury fashion brand, with a significant focus on community building.
• Have the drive to grow a quickly developing luxury fashion business.
• Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to management and other teams.
• Detail-oriented and organized and excited by the prospect of helping develop and expand the organizational structure.
• Strong organizational skills and knowledge.
• Anticipate and resolve creative challenges by using appropriate resources and/or solution.
• Perform independently and within a team environment. Be a self-motivated starter with a strong work ethic, integrity and professionalism.
• Have excellent interpersonal skills and the ability to build quality relationships at all levels of management.
• No task too small mentality, willing to roll up sleeves and get things done.
• Be detail oriented with excellent written, verbal, problem solving and planning skills; and
• Excellent proficiency in Microsoft Office as well as solution-focused and agile with different tasks within a fast-paced environment

Candidates must be legally authorized to work in the Canada. Unfortunately, due to the receipt of a significant number of applications, only selected candidates will be promptly contacted to proceed with our interview process and, therefore, we will be unable to respond to email, fax and telephone inquiries regarding your application status. Thank you for your submission and interest in joining BUGATCHI.