Sales Representative

To thrive in a global economy, North American mills need to find innovative ways to reduce operating costs and increase productivity without compromising quality… We recognize the vital role of steel, aluminum and wood in our world. We also understand the pressures that North American mills face and believe the answer lies in innovation through automation. Since 2009, we’ve made it our bold mission to propel North America’s heavy industries into a thriving future. A future where they can be more efficient, more productive and more profitable… but most importantly, a future where every worker goes home safe at the end of the day.

Reporting to the National Sales Manager, the Capital Equipment Salesperson is responsible for driving revenue by selling advanced robotic automation solutions to industrial customers. This role focuses on understanding customer needs, developing effective automation proposals, and managing long-cycle, high-value sales opportunities from first contact through commissioning and follow‑up.

The salesperson will work closely with the Applications Engineer, who provides the technical expertise needed to support solution development and strengthen sales and marketing strategies. Success in this role requires a consultative, relationship‑driven approach and strong collaboration with engineering, applications, and service teams to deliver solutions that improve customer productivity, safety, and operational performance.

You are also expected to model the company’s core values—Courageous Problem Solver, 5 Star Commitment, Courageous Conversations, Bring the Spark, and Teamwork—while leading with clarity and fostering a culture of discipline and accountability.

Duties & Responsibilities

New Business Development

·Prospect and identify new customers within the assigned business segment

·Research, qualify, and pursue new sales opportunities aligned with company growth objectives

·Build and maintain strong relationships with new customer accounts

Sales Execution & Revenue Growth

·Achieve an annual and Quarterly New Capital Sales target

• Build and manage a healthy sales pipeline sufficient to meet or exceed annual sales goals
• Create, advance, and close sales opportunities through all stages of the sales funnel
• Deliver profitable sales orders that meet or exceed defined customer margin targets

Opportunity & Product Development

·Identify unmet customer needs and market gaps

• Propose new product or solution development opportunities based on customer feedback and market insights
• Collaborate with internal teams (Engineering, Project Management, Product, Operations) to support solution development and deal execution

CRM & Sales Operations

·Maintain accurate and up-to-date customer contacts, leads, and opportunities in HubSpot

• Track sales activities, pipeline status, and forecasts to support business planning and decision-making
• Ensure disciplined follow-up and documentation of all sales interactions

Performance Metrics (KPIs)

·New Capital Sales revenue

• Pipeline value and coverage ratio
• Opportunity conversion rates (create → close)
• Gross margin achievement per order
• CRM data accuracy and activity consistency

Qualifications & Experience

Qualifications & Experience

·Proven experience in B2B sales, new business development, or capital equipment/solutions sales

• Demonstrated ability to prospect, qualify, and close complex sales opportunities
• Strong consultative selling and relationship-building skills
• Experience using CRM tools, preferably HubSpot
• Ability to manage multiple opportunities and prioritize activities to meet revenue goals

Skills & Attributes

·Self-motivated, results-driven, and accountable

• Strong communication, negotiation, and presentation skills
• Strategic thinker with a customer-first mindset
• Comfortable working in a target-driven, growth-oriented environment

Working Details

·This is a full-time employee position.

·The job requires some travel comprising up to 50% of your time. Travel will vary depending on many factors; however, we wish to emphasize planned travel during the week and minimize weekends or long-term commitments.

·Hours are Monday through Friday, 8:00am to 4:30pm.

·All travel expenses reimbursed at cost.

·Phone, Laptop, and all software required to perform your duties will be paid for by the company.