Segment Marketing Manager - Residential

Join our team as the Segment Marketing Manager - Residential, where you'll take the lead in shaping how we show up in the residential market and driving the strategies that fuel our growth.

In this role, you'll build and execute a focused segment strategy that aligns with our commercial priorities and delivers meaningful, measurable impact.

You'll help define how the residential segment is positioned, understood, and elevated, strengthening awareness, preference, and demand among the audiences who matter most.

What you'll be doing

• Deliver a forward-looking segment marketing strategy that aligns with commercial priorities and supports growth across key residential channels.
• Collaborate with local teams to understand target personas, assess competitive dynamics, and identify trends influencing segment performance.

Conduct in-depth analyses to diagnose challenges, evaluate impact, and recommend actions that enable sustainable growth.

• Develop the residential segment strategy in partnership with senior leadership, commercial teams, and sales, while working closely with Marketing Specialists and agencies to plan and implement integrated marketing initiatives.
• Work with offer managers to shape marketing plans for new home line products, including product positioning, messaging frameworks, and go-to-market launch strategies.
• Guide the brand's positioning and identity within the residential segment, ensuring that messaging, creative assets, and campaigns reflect a consistent and compelling brand experience.
• Lead demand-generation initiatives such as content development, webinars, events, and strategic partnerships, ensuring that all content is relevant, high quality, and aligned with audience needs.
• Manage digital marketing activities across social media, email, SEO, and related channels to strengthen visibility, engagement, and support for commercial objectives.
• Provide sales teams with clear, effective tools and enablement materials that communicate the value proposition and support productive conversations with target audiences.
• Oversee marketing budgets responsibly to ensure programs are cost-effective, optimized, and aligned with ROI expectations.

What you'll bring

• Bachelor's degree in Marketing or Business Management.

An MBA is considered an asset.

• More than ten years of experience in developing and executing marketing strategies in a B2B segment or vertical marketing environment, including work in content development, launch and promotional campaigns, digital marketing, thought leadership, and event integration.
• Experience contributing proactively within cross-functional and collaborative environments.
• Ability to adapt to change and interest in continuous improvement.
• Ability to travel domestically up to approximately 20 percent.
• Proficiency in Microsoft Office applications, including Word, Excel and PowerPoint.
• Strong written and verbal communication skills, with the ability to create content for both technical and non-technical audiences.
• Ability to interpret marketing performance data and act on insights to support decision-making.
• Experience with marketing automation and CRM tools is considered an advantage.
• Ability to work effectively across teams and departments, including supporting or mentoring junior colleagues and contributing to strong internal partnerships.

The compensation range for this full-time position, which includes base pay and short-term incentive is $145,800 - $194,400 for candidates who are Ontario residents.

Our salary ranges are determined by including roles of similar responsibility and level.

Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

Schneider Electric also offers an inclusive benefits package to support all of our employees such as flexible work arrangements, paid family leaves, pension matching, well-being programs, holidays & paid time off, and more.

We recognize that skills and competencies can be developed through a variety of experiences, both professional and personal.

Even if you don't meet every single requirement listed, we still encourage you to apply.

Your unique background and perspective could be exactly what we're looking for.

This posting is for an existing vacancy.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us.

This position will be posted until filled.

Why us?

Schneider Electric is leading the digital transformation of energy management and automation.

Our technologies enable the world to use energy in a safe, efficient and sustainable manner.

We strive to promote a global economy that is both ecologically viable and highly productive.

25.7bn global revenue

137 000+ employees in 100+ countries

45% of revenue from IoT

5% of revenue devoted for R&D

You must submit an online application to be considered for any position with us.

This position will be posted until filled

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Concerning agencies : Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.