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Direct Energy
Associate Product ManagerDirect Energy • Calgary, AB, CA
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Associate Product Manager

Associate Product Manager

Direct Energy • Calgary, AB, CA
30+ days ago
Job type
  • Full-time
Job description

Essential Duties/Responsibilities

:

• Act as a right hand to the Manager of Product Management, helping to manage and move forward high-priority initiatives across core energy products, cross-serve offerings, and digital journeys

• Support the product development lifecycle from discovery through execution by organizing workstreams, tracking deliverables, and ensuring follow-through on action items, while contributing directly to product artifacts such as opportunity assessments, competitive analysis, product requirement documents, customer journey maps, empathy maps, and personas.

• Support product and feature development by conducting ad hoc analyses, quantitative deep dives, and synthesizing qualitative insights to inform decisions, prioritize enhancements, and contribute to the definition and delivery of product solutions.

• Analyze product performance data to uncover trends and support decision-making (e.g., adoption, churn, conversions, NPS, etc.)

• Help define success metrics, monitor KPIs, and assist in building reporting dashboards in partnership with analysts and digital teams

• Conduct customer, competitive, and market research to inform roadmap prioritization and feature development

• Assist in the ideation, implementation, and analysis of A/B tests and other experiments to validate hypotheses, measure impact, and drive continuous optimization of product experiences.

• Collaborate cross-functionally with Sales, Marketing, Digital, Legal, and Operations teams to drive alignment and execution

• Support documentation, stakeholder updates, and communications to ensure visibility and clarity across initiatives

• Bring structure and organization to ambiguous or evolving projects, helping to simplify and clarify next steps

• Contribute to the creation and refinement of product roadmaps by organizing and assessing feature ideas, business cases, and customer insights

• Support go-to-market readiness by coordinating with cross-functional teams on launch materials, timelines, and training needs

• Assist in identifying operational and digital pain points within customer journeys and contribute to ideating improvements

• Take ownership of documenting key product decisions, dependencies, and post-launch results to ensure a clear record of product evolution and lessons learned

Working Conditions:

• Primarily an office-based environment (hybrid model)

• Some overtime may be required to support deliverables or special projects

• Minimal travel (<10%)

Minimum Requirements:

• A post-secondary degree or diploma in Business, Data Analytics, Engineering, Computer Science, or a related field

• 2+ years of experience in a product, project coordination, analytics, or digital operations role.

• Demonstrated ability to break down complex problems and organize work into clear actions

• Experience with Excel, data analysis, and visualization tools (e.g. Power BI)

• Foundational knowledge of querying (e.g., SQL) is an asset

• Exceptional organization skills and the ability to manage multiple priorities and follow through on details

• A collaborative working style, with strong communication and relationship-building skills

• A growth mindset and curiosity about customer needs and product development

Additional Knowledge, Skills, and Abilities:

• Familiarity with digital performance tools like Google Analytics or Adobe Analytics

• Familiarity with JIRA and/or Asana is an asset

• Interest in energy, sustainability, technology, or regulated markets

• Ability to adapt quickly to shifting priorities and emerging needs

• Comfortable working in ambiguous environments and bringing clarity to chaos

• A natural problem-solver with strong critical thinking skills

• Enjoys both working independently and supporting team outcomes

• Motivated by the opportunity to make data-informed decisions that enhance customer experience and product performance

• Strong desire to build a career in product management, with a focus on developing strategic and analytical expertise

Physical Requirements:

• Occasional lifting may be required in performance of duties

• Must be able to work using a laptop and other digital tools for extended periods

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Associate Product Manager • Calgary, AB, CA

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