GTM Content Enablement Manager

Content Enablement Manager

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Revenue organization drives affirm’s top‑line growth through merchant relationships, strategic partnerships, and go‑to‑market excellence. Our Account Executives, Client Success Managers, and Partner Managers acquire, retain, and expand relationships across eCommerce, in‑store, telesales, and the affirm app, connecting merchants and consumers through affirm’s honest financial products that improve lives.

The Revenue Operations & Analytics (ROA) organization enables the success of these field teams. ROA delivers the insights, processes, and tools that empower affirm’s go‑to‑market teams to deliver value‑added solutions, drive adoption, and fuel sustainable growth.

The Content Enablement Manager is an individual‑contributor role within the GTM Enablement team, part of ROA. The GTM Enablement team builds the foundation for affirm’s revenue growth, designing the narratives, materials, and processes that allow our field teams to scale effectively.

What You’ll Do

• Lead narrative development: Take full ownership of the copy, structure, and creative direction for affirm’s core pitch materials that articulate our value across pricing, competitive positioning, and strategic differentiation.
• Deliver actionable competitive insights: Aggregate and synthesize competitive intelligence to inform positioning and sales strategies, and enable field teams with clear, data‑driven insights, battlecards, and slides.
• Elevate sales content with data: Source and integrate industry research, product metrics, market data, and internal data to enhance the credibility and impact of all enablement materials.
• Orchestrate strategic proposals: Manage our RFP software and oversee the coordination of key merchant proposals and RFP responses, producing scalable messaging that aligns with merchant priorities and growth goals.
• Partner cross‑functionally: Collaborate with Revenue, Product Marketing, and Analytics to ensure consistent, insight‑driven storytelling and enablement across the organization.
• Stay ahead of trends: Monitor industry, macroeconomic, and regulatory developments, weaving timely insights into affirm’s go‑to‑market messaging.

What We Look For

• 6+ years of B2B marketing, enablement, or client‑facing experience in fintech, payments, BNPL, or a high‑growth SaaS environment.
• Proven ability to craft compelling narratives and executive‑level materials that drive engagement and business outcomes.
• Exceptional written and verbal communication skills, with a keen eye for clarity, structure, and visual storytelling.
• Experience driving cross‑functional initiatives that blend data, creativity, and commercial strategy.
• Strong analytical skills and comfort using data to support and refine persuasive messaging.
• Ability to adapt quickly, take initiative, and thrive in a fast‑paced, collaborative environment.

Base Pay Grade – L
Equity Grade – 5

Affirm focuses on a simple and transparent pay structure based on location, experience and job‑related skills. Base pay is part of a total compensation package that may include monthly stipends for health, wellness, and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). Employees may be eligible for equity rewards offered by affirm Holdings, Inc. (parent company).

CAN base pay range per year: $125,000 – $175,000

Affirm is proud to be a remote‑first company! Most roles are remote and can be performed anywhere within the country of employment. Operative roles may require occasional in‑office time.

Benefits

• Health care coverage – affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets – generous stipends for spending on technology, food, various lifestyle needs, and family‑forming expenses.
• Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP – an employee stock purchase plan enabling you to buy shares of affirm at a discount.

We’re committed to providing an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

By clicking “Submit Application,” you acknowledge that you have read affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

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