Demand Optimization Manager

Base pay range

CA$75,000.00/yr - CA$80,000.00/yr

We are looking for a Demand Optimization Manager who is a deeply technical Programmatic expert, essential for maximizing the performance and efficiency of all Programmatic Private Marketplace (PMP Deal) spend. This pivotal role requires a unique blend of deep analytical expertise and exceptional commercial and communication skills. The Manager will be responsible for resolving complex technical issues and critical errors, ensuring platform health and operational stability. Additionally, they will lead internal, cross‑functional projects focused on scaling optimization strategies and integrating new commercial features. The D.O. Manager will also function as a trusted technical advisor in client-facing interactions, partnering with Account Managers to translate technical data into clear, compelling, and actionable commercial insights that directly drive revenue and client value. The ideal candidate is a results‑oriented professional who thrives in a client-facing environment and can seamlessly lead projects from technical inception through successful commercial rollout.

Key Responsibilities

• Technical Troubleshooting & Platform Health: Serve as the primary technical lead for resolving all complex, escalated issues and critical errors related to PMP activation, delivery, and performance
• Expert Diagnostics: Provide expert-level diagnostics and support for platform setup, deal configuration, and bidder troubleshooting in DSPs (e.g., TTD, DV360, etc)
• Cross‑Functional Project Leadership: Lead internal, cross‑functional projects aimed at scaling optimization strategies, improving operational efficiency, and integrating new commercial features
• Client Consulting & Strategy: Act as a trusted technical advisor in client‑facing interactions, working closely with Account Managers to understand client business goals and translate them into effective programmatic strategies
• Performance Optimization & Analysis: Conduct deep‑dive data analysis to isolate the root cause of deal fluctuations, implementing rapid, corrective measures to stabilize and optimize campaign performance
• Data Integrity & Reporting: Investigate and resolve data inconsistencies and measurement discrepancies to ensure accurate and reliable reporting of deal performance and spend
• Testing & Best Practices: Execute structured tests to evaluate platform feature behavior and validate configuration changes. Translate test findings into actionable insights and develop robust best practices for internal teams

Experience & Qualifications

• 3+ years of experience in programmatic advertising, ad operations, or ad tech account management, with a strong focus on PMP/Deals management
• Deep, hands‑on understanding of the programmatic ecosystem, including DSPs and SSPs, and the intricacies of PMP interplay
• Proven expertise in data analysis and generating actionable insights from large datasets
• Proficiency with advanced Excel/Google Sheets and using business intelligence tools (e.g., Tableau, Looker)
• SQL proficiency is a plus

Key Skills

• Technical Acumen: Ability to diagnose and solve complex technical issues related to PMPs, discrepancy investigation, and bid request/response mechanics
• Commercial & Communication: Exceptional communication skills with the ability to articulate complex technical information to non‑technical audiences, manage client relationships, and collaborate cross‑functionally
• Analytical Thinking: Exceptional ability to interpret performance metrics, identify trends, and formulate data‑informed optimization strategies
• Project Leadership: Proven ability to proactively manage multiple priorities, projects, and stakeholders from initiation to completion
• Language: English needed, and French is a plus

About Equativ

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy‑first programmatic video, CTV, and data‑driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries. As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Management and Manufacturing

Industries

Transportation, Logistics, Supply Chain and Storage

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