Putting people first, every day
BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.
Your Opportunity
We are looking for a Marketing Manager, Industry to lead and execute our marketing strategy for priority industries across Canada.
This is for an existing capacity and you will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.
Develop and execute marketing campaigns that support the industries’ strategy and growth objectives
Establish and maintain trusted advisor relationships with industry leadership and related stakeholders
Use a proactive approach to influence and advise leadership on marketing strategy and plans
Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions
Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm’s reputation and market position
Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases
Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech enabled processes
Foster a collaborative and inclusive work environment
How do we define success for your role?
You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
You understand our client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
You identify, recommend, and are focused on effective service delivery to our clients
You share in an inclusive and engaging work environment that develops, retains and attracts talent
You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
You grow your expertise through learning and professional development
Your Experience and Education
University Degree in related subject
3-5 years of marketing experience at the manager (or equivalent) level
B2B/professional services knowledge and/or experience is an asset
Proven track record of building and executing successful marketing plans and campaigns
Proven track record of delivering on marketing KPIs and achieving full funnel results.
Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
Excellent communication, stakeholder management, and interpersonal skills
Strong project management and digital skills
Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
Manager, Marketing Industry • Vancouver
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