Director, Canada Strategic Sales & Analytics

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role will be based in our Mississauga office.

The Director, Canada Strategic Sales & Analytics is a senior leader responsible for driving market share growth, optimizing retail performance, and maximizing sales across the product portfolio. This role embodies our “Obsessed With Winning” model — winning in the market (gaining share), at every retailer (gaining share of shelf), and with every item (driving sales growth).

This is a builder role. The business requires a leader who digs deep into the numbers, operates with urgency and ownership, and brings the scrappiness and resilience of a startup mindset. We are looking for someone who not only analyzes performance, but builds and scales businesses.

This highly analytical and strategic leader will work cross-functionally with Marketing, Product Development, Sales, and Finance to guide the product roadmap, lifecycle management, and pricing strategy. The Director will also serve as a critical partner in running our weekly and monthly operating model, driving accountability and action across cross-functional teams.

The role will lead a team of managers and analysts, fostering a high-performance, insight-driven culture focused on delivering measurable results.

Key Responsibilities

Strategic Leadership & Growth

• Lead Canada’s strategic sales and analytics to deliver market share, distribution, and revenue growth.

• Develop and execute sales strategies that align with corporate goals and deliver against “Obsessed With Winning” KPIs.

• Identify market trends, category dynamics, whitespace opportunities, and competitive insights to inform strategic decisions and investments.

• Translate analytics into clear, actionable strategies that drive performance, profitability, and sustainable category leadership.

• Operate with an ownership mindset — proactively identifying growth levers, solving problems, and unlocking new opportunities.

Operating Model Leadership

• Serve as a key partner in the weekly and monthly operating model, ensuring performance reviews, insights, and actions are connected across functions.

• Provide leadership and insight in business performance discussions, driving accountability and action planning.

• Align cross-functional teams around strategic priorities, forecasts, and execution plans.

• Build scalable processes and reporting frameworks that enable speed, clarity, and disciplined execution.

Retail Excellence

• Partner with Sales and Category teams to strengthen retailer relationships and secure incremental distribution and shelf share.

• Evaluate retailer performance, optimize promotional plans, and identify opportunities to improve ROI across channels.

• Lead business reviews with key retailers, leveraging data-driven insights to influence assortment, pricing, and merchandising strategies.

• Bring a test-and-learn mindset to unlocking growth across traditional retail and eCommerce.

Product & Portfolio Management

• Collaborate with Marketing and Product Development to shape product roadmaps and launch strategies informed by market and consumer insights.

• Oversee lifecycle management, including pricing, trade strategy, and product optimization to maximize growth and margin.

• Partner with Finance to evaluate pricing elasticity, promotional effectiveness, and profitability across the portfolio.

• Identify and scale breakout items while making disciplined decisions on underperforming SKUs.

Team Leadership & Development

• Lead, coach, and develop a team of managers and analysts, fostering analytical excellence and strategic thinking.

• Build a collaborative, high-performance culture grounded in ownership, rigor, and results.

• Ensure team priorities and deliverables align with business objectives and operating rhythms.

Ideal Candidate Profile

We are looking for a commercially sharp, analytically rigorous builder who thrives in high-growth, performance-driven environments. Strong candidates may include:

• Someone who has worked in Private Equity–backed businesses or startups and helped build or scale a business.

• Someone who has experience launching or building a category on Amazon (AMZ), with a deep understanding of digital shelf, search, pricing, and performance levers.

• Someone with consulting experience supporting PE-backed or high-growth consumer businesses, particularly in commercial strategy, category creation, or go-to-market acceleration.

This leader must be comfortable going deep into the numbers, challenging assumptions, and making decisive, data-informed calls. They operate with a startup mindset — scrappy, resourceful, hands-on — while influencing at a senior level.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field; MBA preferred.

• 10+ years of progressive experience in strategic sales, category management, commercial analytics, or related roles — preferably within consumer goods, retail, durable products, PE-backed environments, startups, or high-growth businesses.

• Proven success driving market share and sales growth through data-driven strategies.

• Strong analytical, financial, and strategic acumen; ability to convert complex data into actionable recommendations.

• Experience building or scaling a business, category, or go-to-market strategy is strongly preferred.

• Experienced people leader with a track record of developing and managing high-performing teams.

• Exceptional communication and influence skills, with experience partnering across senior and cross-functional teams.

• Passion for winning and driving performance in fast-paced, competitive markets.

• Ability to travel on a monthly basis to support retailer engagement, field insights, and cross-functional collaboration.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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