Marketing Specialist

Job Number: J- Job Title: Marketing Specialist Job Category: Brand (Marketing, Communications, Sales, Creative/Design, Brand Experience) Job Type: Permanent Full Time Work Location: Corporate Number of Positions: 1

Job Description

If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.

We are searching for a Marketing Specialist to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health, vision, and dental benefits plan including an Employee and Family Assistance Program
• Life, travel, and other insurances
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Role

The Marketing Specialist supports the planning, execution, and optimization of marketing campaigns across digital and traditional channels. This role works closely with internal teams and external vendors to deliver clear, consistent messaging that supports our operations and brand goals. The ideal candidate is organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

What You’ll Do

• Manage and execute marketing campaigns from brief to launch, including timelines, copy development, creative collaboration, asset delivery, and performance reporting
• Serve as the main point of contact for advertising initiatives, including digital campaigns, recruitment marketing, and regional or shared advertising opportunities
• Write and edit clear, on-brand copy for campaigns, digital content, and marketing materials
• Coordinate with creative, sales, recruitment, and operational teams to support priority initiatives
• Monitor campaign performance using analytics and platform data, identifying insights and opportunities for continuous improvement
• Support website updates and improvements, including creating landing pages, updating content, and working with internal subject matter experts or external agencies
• Build, test, and optimize digital and marketing automation campaigns to improve audience engagement and brand experience
• Manage purchase orders, invoices, and marketing expenses
• Maintain accurate status tracking and reporting across projects and campaigns

About You

• Diploma in Marketing, Digital Marketing, Communications, Journalism, Public Relations, or Advertising (degree considered an asset)
• 1–3 years of experience in a marketing or agency environment, with hands-on experience in campaign execution and content creation
• Strong copywriting and editing skills
• Experience with CMS platforms (WordPress preferred), CRM or marketing automation tools, and analytics platforms (Google Analytics)
• Familiarity with digital advertising platforms such as Meta and other paid media tools
• Strong organizational skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office Suite

Apply today to join the Shannex team of Great People!

Great People is a core value at Shannex, grounded in the belief that our team members are the spirit and foundation of our organization. We are committed to equity, diversity, inclusion, and belonging, and to fostering a culture that celebrates individuality and ensures every person is treated with fairness and respect. Here, every team member belongs. With locations across Nova Scotia, New Brunswick, and Ontario, our team members help build communities that support connection, wellbeing, and longevity.

Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. In addition, Shannex provides Transitional Health Services in partnership with Nova Scotia Health. For more information, visit .

All applications are kept in strict confidentiality.

Only those selected for an interview will be contacted.