Company Description
Fairmont Jasper Park Lodge is embarking on an exciting transformation as we reposition our iconic mountain resort through a multi-phase renovation cycle. This is a once-in-a-career opportunity to help redefine a world-class destination, blending nature, luxury, and heritage into a reimagined guest experience.
Job Description
We are looking for a dynamic and experienced Marketing Manager who thrives in a fast-paced environment and brings expertise across multiple marketing disciplines. Working closely with the Director of Marketing and the Regional Digital Marketing Team, you will collaborate on developing and executing digital campaigns, analyze performance metrics, and optimize the brand’s online presence to drive engagement. If you’re a creative storyteller, digital marketing expert, and strategic thinker who can balance brand positioning with revenue-driving campaigns, this is your chance to make an impact.
What Is In It For You
- Subsidized staff accommodation provided on-site for full time status
- Competitive extended benefits package including medical, vision and dental for full time permanent status
- Employee Travel Program
- Comprehensive Wellness Platform
- Discounts on food & beverage / spa / golf
- Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor
What You’ll Be Doing
Reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following :
Brand, Digital & Content Strategy
Lead content creation that brings our transformation to life—curating compelling storytelling across all digital platforms and social mediaDevelop and execute multi-channel campaigns that showcase our renovated spaces, immersive guest experiences, and luxury positioningManage our digital presence, including website optimization, OTAs, Google My Business, and SEO strategies to maximize direct bookingsCollaborate with creative agencies, photographers, and videographers to maintain a high-quality brand aestheticSocial Media & Engagement
Manage and grow our social media channels (Instagram, Facebook, LinkedIn, X, TikTok) with a focus on engagement, brand storytelling, and influencer partnershipsDevelop and execute social media activations and campaigns that align with repositioning milestones and hotel events and activationsTrack and report on social media KPIs, engagement, and campaign performance, adjusting strategies based on insightsRevenue-Driving Digital Marketing & Creative Assets
Implement and manage paid digital marketing campaigns (social ads, display, and search ads) in collaboration with revenue management and Regional MarketingBuild and optimize our hotel’s brand website, microsite, and OTA listings to enhance visibility and bookingsDesign, create, and produce visual assets within Fairmont brand guidelines for digital and print materials, including brochures, e-blasts, event promotions, and property signageOversee email marketing strategy to drive direct bookings and guest engagementPublic Relations Support, Partnerships & Event Marketing
Work across departments to promote activations, ancillary revenue-driving campaigns and event activationsCollaborate with PR Manager on influencer stays and press-related events, ensuring the best storytelling opportunities are captured and shared across channelsSupport cross-department promotions to drive incremental revenueActively participates in committees that support Employee Engagement across the resortOther duties as assignedQualifications
Your experience and skills include :
3-5 years of marketing experience, preferably in luxury hospitality, travel, or lifestyle brandsBachelor’s degree in Marketing, Communications, Business, or a related field, or a combination of education and experienceStrong brand storytelling skills with experience managing digital content and social mediaAdvanced knowledge of Content Management Systems, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Canva), WordPress, and Microsoft 365Hands-on experience with marketing analytics tools (GA4 certification is a plus)Excellent copywriting skills for social media, website content, and marketing materialsExperience managing PR, influencer partnerships, and media outreach an assetA self-starter who thrives in a fast-paced, project-driven environment with shifting prioritiesAbility to manage multiple projects, meet deadlines, and collaborate cross-functionallyExperience in graphic design, photography and video editingFlexibility to work weekends and evenings to support activations as requiredWillingness to relocate to Jasper, Alberta (or Jasper-based)Your Team And Working Environment
Fast-paced, upscale, luxury hotelClose proximity to Marmot Basin Ski Resorts in winter and world-renowned hiking trails in summerHospitality employees worldwide making this a great place to develop lifelong connectionsAdditional Information
Visa Requirements : Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
APPLY TODAY : You can find out more about life working at Fairmont Jasper Park Lodge - Jasper Park Lodge | Fairmont Mountain Meetings | (fairmontmtnjobs.com)
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https : / / careers.accor.com / . Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
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