Senior Marketing Specialist

Job Description

Posted Thursday, October 30, 2025 at 4 : 00 AM

About Us

Military.com exists to serve the U.S. military community by delivering news, resources, tools, and expert insights that help service members, veterans, and their families navigate military service, transition, and civilian life with confidence.

Summary

We are looking for a Senior Marketing Specialist to lead our digital acquisition strategy and scale customer growth within our Military portfolio. This role is perfect for a data-driven marketer with a deep understanding of performance marketing platforms, analytics, and ROI optimization.

You will support the strategy, planning, execution, and optimization of paid campaigns across platforms including Google, Meta, and emerging channels — driving measurable business impact through performance and efficiency.

Responsibilities

• Develop and execute end-to-end performance marketing strategies across paid search, paid social, display, and affiliate channels .
• Own budget planning, forecasting, and ROI tracking to ensure maximum effectiveness of spend.
• Lead campaign setup, optimization, and scaling across Google Ads, Meta (Facebook / Instagram), LinkedIn Ads, YouTube, and programmatic platforms .
• Monitor and analyze performance metrics — CAC, CPL, ROAS, CTR, CVR, CPA — and implement data-backed optimizations.
• Collaborate closely with creative, analytics, and product teams to align messaging, targeting, and landing page performance.
• Conduct A / B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes.
• Drive marketing automation, audience segmentation, and personalized retargeting initiatives.
• Stay updated with the latest trends in digital advertising, attribution modeling, and marketing technologies.

Requirements

At Iron Corp , we operate with unwavering trust, uphold the highest standards of integrity, and deliver consistent performance. Our mission is to serve our audiences with transparency and measurable value, building long-term relationships grounded in results.

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